Upgrade to remove ads
Consumer Behavior Test 1
Terms in this set (24)
What is consumer behavior?
The set of value-seeking activities that take place as people go about addressing their real needs
Consumer behavior is all about ____________.
What is customer value?
approximate worth of a customer to a company in economic terms; overall profitability of an individual consumer
An organizational culture that embodies the importance of creative value for customers among all employees is what?
What are direct contacts between the firm and a customer?
What are three reasons to study consumer behavior?
Input to business and marketing strategies, force that impacts consumers, firms, and society, input to making better decisions as a consumer
What are the 4 applications of consumer behavior?
Marketing strategy, regulatory policy, social marketing, informed individuals
What are 5 trends that impact consumer behavior?
Internationalization, technological changes, changing communications, changing demographics, changing economy
3 ways of market segmentation?
Undifferentiated marketing, differentiated marketing, niche marketing
What are the steps of the consumer decision process?
Need recognition, information search, evaluation of alternatives, purchase, post purchase
What is the marketing mix?
Product, price, promotion, place
What is a consumer's awareness and interpretation of reality?
What is a change in behavior resulting from the interaction between a person and a stimulus?
What are the three elements of perception?
Exposure, attention, comprehension
What element of perception is when you are exposed to a stimulus? (Sensing)
What element of perception is when when something catches your eye, purposeful allocation of your mind for information processing? (Organizing)
What element of perception is the action you take or action you choose not to take based on what you decide? (Reacting)
What type of selective perception is where you choose where you make yourself available for messages?
What type of selective perception is where in your mind you can tune things out except specific things you're looking for?
What type of selective perception is where you hear or perceive something you distort it to fit your common belief?
What are ways to enhance attention?
Intensity, contrast, movement, surprise, size, involvement
What physical characteristics of a message can impact comprehension?
Intensity, color, font, numbers, spacing
What five message source factors and credibility?
Likability, attractiveness, trustworthiness, expertise, power
Which two characteristics are combined to make someone credible?
Trustworthiness and expertise
YOU MIGHT ALSO LIKE...
Consumer Behavior Chapter 1
CONSUMER BEHAVIOR TEST 1
Consumer Behavior Chapter 1-5 Study Guide
Consumer Behavior Quiz 1
OTHER SETS BY THIS CREATOR
Managerial Finance Chapter 10 terms
Managerial Finance Exam 2
Foundations of Faith Test 1