SEM Marketing Terms
Terms in this set (18)
People with a defining set of characteristics that set them apart as a group.
The process of carving out a relatively tiny part of a market that has a special need not currently filled.
The process of identifying groups of consumers based in their common needs.
Information that provides descriptive classifications of consumers.
What products consumers use, how often they use them,and why.
Grouping consumers based on personality traits and lifestyle.
A perceived value consumers receive from the product or service.
Dividing the markets into graphical locations
Marketers seek to find similar behaviors within each respective target market.
Consisting of variables of controlled by marketing professionals in an effort to satisfy the target market.
Involves the good, service, or ideas used to satisfy the consumer.
Determined by what consumers are willing to pay and production costs.
Involves the process of making the product available to the customer.
Involve how the goods or services are communicated to the consumer.
Positioning is the fixing of a sports or entertainment entity in the minds of consumers in the target market.
Products or services grouped together on a positioning map.
Compared and contrasted in relation to one another.
Distinguishes their own products and services from competitor products and services.
Product differentiation refers to a positioning strategy that some firms use to distinguish their products from those of competitors.
A marketers plan for changing consumers' perceptions of a brand in comparison to competing brands.
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marketing test 2 (chapters 5,6,7,9)
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