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How to maintain a value for something with an oversupply?
By withholding supply; clever marketing; suckers with misplaced values?
4 strategies to drive web traffic (Ray-Ban)
engaging anthem web film. 5 directors short films interpreting "never hide", web photo gallery, downloads
the set of human activities directed at facilitating and consummating mutually beneficial, long-term, exchange relationships
4 facts of economic life
firms compete for consumer's favor and operate to make a profit but this is not guaranteed, consumers are not forced to buy, caveat emptor- "let the buyer beware"
Marketing manager's task
to make optimal adjustments of factors under his or her control to factors beyond control
forcing midlevel management to be more in tune with the consumers by working on ground level
(The marketing concept) Consumer Orientation- four needed steps
Generic need definition, target group evaluation, differentiation strategy, research commitment
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