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Authoring Languages

Used to control the appearance and functionality of web pages when displayed in a browser.


First and still primary language for developing web pages/sites, Uses codes, or tags, to instruct the browser how to display text and images, treats all data the same.


Describes data types to facilitate data processing, Designed to carry data, not to display it


Combination of HTML and XML, Aimed to replace HTML as dominant authoring language, Places restrictions on HTML tags so that code is cleaner and can display data as author intended.

Java Applets

Short programs written in Java code, Added to basic HTML and XHTML, Add multimedia, animation, gaming, and other interactive elements to add interest to the page.


Separates content from appearance and gives web authors more control over layout and page format, CSS code instructs the Web browser how to format each item.


An object based scripting language that allows creation and execution procedures within a web page, Does not require plug-ins (additional programs for the user to install), Widely supported by most browsers


(World wide web consortium) working to make the web accessible to all users (despite differences in culture, education, ability, resources, and physical limitations).

The Home/Index Page

(front page)Creates a positive first impression of site, Introduces the web site and communicates the purpose of the web site, Serves as an index/map for the web site

The Splash Page

Provides information that is needed only once per visit to the site, May be used to tell the user what kind of browser or other software users need to view the site, May be used as a promotion or lead-in to the site home page , Features graphics or logos, animation or flash movie, choice of how to enter the site, and technical requirements.

web page development tool

Tools that make web page development easier and more productive.


Editors are for writing, saving and editing tags used to create web page files, Files must be published—uploaded to a host computer for viewing through the Internet, Notepad is preferred over Microsoft Word for writing code.

Host Computer

Stores web page files, Sends web page files via the Internet upon user request, Also known as a web server

Adobe Dreamweaver CS4

Originally made by Macromedia, WYSIWYG Web authoring tool, Allows creation of Web site without coding HTML, Code created is often inefficient and needs to be "cleaned up" using HTML coding, Works well with Flash and other Macromedia (Adobe) products

Microsoft Expression Web 2

WYSIWYG HTML editor, Allows creation of Web site without coding HTML, Replaced Microsoft FrontPage, Some of the HTML code created may not validate properly

Information Architecture

Determine the mission/purpose of the web site, Define goals of the site, Define target audience, Examine competitive sites

Linear or Sequential Structure

Users view pages one at a time, Arrange topics in chronological, alphabetical, or series specific order

Random Access

Allows users to jump to any page on the web site, Use for sites with a few inter-related pages, Must be consistent or user will get confused


Looks like a family tree with parents and children or like a chain of command, Use to organize large amounts of information with categories and subcategories


advertizeds, demonstrates, and describes the features of a product or service, provides customer support, provides customer support, often includes a database of products and services.


provides information about a cause, and event, or an organization. May sell products, but not for profit. May also provide online tutiorials and demonstrations.


to provide information/ communication platforms about an individual or group


may be a combination of any of the three functions (sell, inform, entertain)

Universal Language

coding used in web page development that must follow a specific ste of universal rules in order to be recognized in a variety of platforms, maintain standards, and enable web page collaboration.

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