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Chptr 7 Public Opinion
Terms in this set (19)
The direction of the public's opinion about something refers to whether the public favors or opposes it. The tendency for or against some phenomenon.
Generational effect (p265)
The situation in which younger citizens are influenced by events in such a fashion that their attitudes and beliefs are forever rendered distinct from those of older generations.
A consistent set of ideas about a given set of issues.
Intensity (p 255)
The intensity of the public's opinion measures the strength of the direction. The strength of the direction of public opinion
Life cycle effect (p266)
Attitudes or physical characteristics that change as one ages, no matter the time period or generation. The graying of one's hair is a life cycle effect.
Margin of error (p259)
The range surrounding a sample's response within which researchers are confident the larger population's true response would fall.
Miracle of aggregation (p274)
The phenomenon that occurs when a group consists of individuals who are largely ignorant of a particular issue, but their collective opinion tends to make sense.
Nonresponse bias (p260)
A nonrandom error that occurs when people who choose to participate in a survey have different attitudes from those of people who decline to participate.
Opinion leaders (p275)
Individuals with high levels of interest and expertise in politics who seek to communicate their political beliefs to others.
Period effect (p266)
An event that influences the attitudes and beliefs of people of all ages.
The principle that political lessons, values and attitudes learned early in life tend to structure political learning later on in life.
Political socialization (p257)
The learning process in which individuals absorb information and selectively add it to their knowledge and understanding of politics and government.
The principle that what is learned first is learned best and lodged most firmly in one's mind.
Random sample (p259)
A population sample in which it is equally likely that each member of the population will be included in the sample.
Public opinion has 4 basic traits: salience, stability, direction and intensity. Salience indicates an issue's importance to a person, or to the public in gneral.
Taking a small fraction of something that is meant to represent a larger whole: e.g., a group of people that represents a larger population.
Sampling error (p259)
The difference between the reported characteristics of the sample and the characteristics of the larger population that result from imperfect sampling.
The speed with which a change in public opinion will occur and the likelihood that the new opinion will endure.
Public opinion (p255)
the collective political beliefs and attitudes of the public, or groups within the public, on matters of relevance to government.
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