32 terms

Desktop Publishing Terms

terms and definitions of desktop publishing terms.
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Ascender
The upward vertical stem on some lowercase letters, such as h and b, that extends above the x-height is the ascender.
Asymmetrical
When the left and right sides of the design are unequal.
Kerning
The adjustment of space between pairs of letters to make them more visually appealing.
Balance
Places elements on the page so that text and graphic elements are evenly distributed.
Baseline
The imaginery line upon which a line of text rests.
Flush
The alignment of text of graphics up against one side or another of the page.
Bitmap
A type of graphic composed of pixels in a grid.
Caption
A phrase, sentence, or paragraph describing the contents of an illustration such as a photograph or chart.
Orphan
The first line of a paragraph or the subhead for a section of an article at the bottom of a comlumn that is seperated from the rest of the paragraph. The paragraph may continue.
Call Out
a label used to identify parts of an illustration
Descender
Portion of some lower case letters, such as g andy, that expands or descends below the baseline
Gutter
The inside margins or blank space between two facing papers.
Desktop Publishing
The process of using the computer and specific types of software to combine text and graphics to produce documents such as newsletters, brochures, books, etc.
GIF
a bitmap graphics format that supports transparency and animation.
Headline
Title of a story.
Adobe
Leading producer of graphics and desktop publishing software used by professionals.
JPEG
A bitmap format developed specifically for photographic images by the Joint Photographic Experts Group.
Jumpline
Instructs the reader where to go to find the rest of the story.
Masthead
Section that lists the name of the publisher, contact info, subscription rates, and other pertinent data.
PDF
A highly portable across computers platform.
Pull Quote
A small selection of text pulled out and quoted in a larger typeface or using some other formatting distinct from the rest of the article.
Reversed Type
A lighter typeface on a darker background
Ruler Guides
Non-printing horizontal and vertical ruler guides used to align objects on the page.
Serif
The little extra stroke found at the end of main vertical and horizontal strokes of some letterforms.
Sans Serif
Do not have the little extra stroke found at the end of main vertical and horizontal strokes of some letterforms.
Symmetrical
Balance is seen in perfectly centered compositions or those with mirror images.
Thumbnail
Small versions of an image or slide or preliminary drawings or rough sketches of a page layout.
TIFF
Bitmap graphics format that is ideal for high resolution printing to PostScript printers and imagesetters.
Leading
THe space between lines of type.
Drop Caps
Decorative initial caps at the start of a paragraoh that drop into a space created within the first few lines of the text.
White Space
The absence of text and graphics.
Typography
The design and use of text and graphics as a mans of visual communication from calligraphy to the ever-developing use of digital type.
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