Upgrade to remove ads
Terms in this set (22)
Define the purpose of your content
To inform (conceptual knowledge)
To teach (how to)
To start a conversation
To spark a controversy
To express an opinion
To share industry knowledge or resources
Identify typical content presentation methods
Articles or blog posts
Heart of the Story
Pillars of Content
Storytelling needs to
Focus on the big idea. This is not a selling tool. It is the foundation for all future content development
Great content strategy is about taking the guesswork out of execution, so creativity about content can flourish.
Making Content Valuable
What is content curation?
Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users
CONTENT CURATION pros and cons
Pros: efficient, can be delegated
Cons: lots of competitors, topics often overlap, limited personalization, no back-end products
Fresh content pros and cons
Pros: challenge, improves writing, thought leadership, more personality, books, info products
Cons: more time, deadlines, relearn habits
Copy/paste = repeat
Deprives original content owner from traffic
Unethical to content creators
Adds no value to readers
Penalized by Google
Link to = quote
Drives traffic to original content owners
Beneficial to content creators
Fair Use legal doctrine
Adds value to readers
Valued by Google
5 Most Popular Blog Content Curation Formats
Best of Posts
Show and Tell
Repurposing content (aka finding new ways to recycle your existing content) has a number of benefits, such as:
Reaching a New Audience
Dusting Off Forgotten Tales
Making the Most of Your Efforts
an article on the internet in the form of bulleted-lists. For example, "21 Pictures That Will Restore Your Faith in Humanity"
Only repurpose content that is evergreen in nature, aka content that continues to be valuable and relevant over the months (or ideally years).
Semantic Search (Contextual Search):
context + user intent = better results
Two people searching for the exact same term could have completely different results. Results could be impacted by user location, search history, social media network, and "likes," as well as many other factors, depending on the search engine's particular algorithm.
Moving even further away from simple keyword-driven search and into a more holistic view such as incorporating synonyms into search, and taking into account what other information appears on an entire site or page — to determine how relevant a result may be to the user's intended search.
"Better" results means more useful and relevant results. Search engines are hoping to anticipate user needs and provide answers, not just results
There are two parts of any conversation: talking (your content) and listening. Not only do you need to set up listening posts, but you also need to figure out how to respond to the conversation.
Social Math is about Strength, Sentiment, Passion, & Reach
Content Math is about Conversion
Visits to purchase rate
is defined as the number of sessions your visitors require to move from first interaction to a completed purchase.
THIS SET IS OFTEN IN FOLDERS WITH...
YOU MIGHT ALSO LIKE...
Module 8: Content Marketing
Content Marketing Fundamentals
MKTG 4500 Test 2 (ch 5, 8, 10, 11)
Social Media Strategies Final Exam
OTHER SETS BY THIS CREATOR
MBUS Midterm 1
OTHER QUIZLET SETS
Social Studies Unit 3
Hard words to spell and remember
Bio Exam I
Ski Patrol - Trainee Tips