a. One-on-one marketing - Facebook, google personalized ads
b. Small markets - 400,000$-600,00$
4. Other things to target...
a. Education level/income level, marital status, age/gender/ethnicity, location, religion, media use habits, political beliefs, etc.
b. This is why data is valuable; we can get more refined.
used to respond to queries, engage audiences and exchange information, 2-way, high levels of audience engagement, moderate levels of reach, and moderate costs.
a. Ex. Email, blogs, wikis, websites, social media, etc.