14 terms

Principles of Design

The four basic design principles, as explained by Robin Williams' The Non-Designer's Design Book,
STUDY
PLAY
Proximity
It's purpose is to organize.
Alignment
It's purpose is to unify and organize the page.
Repetition
It's purpose is to unify and to add visual interest.
Contrast
It's purposes are to create an interest on the page and to aid in organization of the information.
Relationship
Implies a physical closeness
Grouping
When material is logically connected, express it graphically by __ it.
Formal
Centered text looks more ordinary, dull, and __.
Consistency
Repetition can be thought of as __.
Contrast
When two elements are different
New
To repeat information, pull an element from one design and create a __ design based on that one element.
Conflict
When two elements are sort of different
Typefaces
The easiest way to add interesting contrast
Eye
Create a headline that will catch one's __.
Contrast
Typefaces, line thicknesses, color, shapes, sizes and space add