16 terms

Editorial Vocabulary

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Argument
Any text - written, spoken, or visual - that expresses a point of view and includes both a claim and a counterclaim; a discussion—written, spoken,visual—in which there is disagreement.
Persuade
To change a point of view or move others from belief to action; the use of appeals to infuence the point of view of the reader or audience.
Call to Action
An appeal that urges the reader, listener, or viewer to do something.
Ethos
An appeal based on the writer's/speaker's character, authority, credibility, value, and trustworthiness.
Pathos
An appeal based on emotion or pleas to the heart
Logos
An appeal based on the use of logic and reason - facts, statistics, credible testimony, examples, or a story.
Claim
The overall thesis or point of the argument; a debatable or controversial statement that a writer or speaker hopes to prove.
Counterclaim
A statement that disagrees with or negates the claim; potential objections to the claim.
Editorial
An opinion piece written about a current topic of interest; a brief non-fiction work that presents and defends the writer's opinion on a current issue.
Bias
An unfair preference for or dislike of something or someone; mental leaning
Credibility
The quality of being trustworthy
Reasoning/Warrant
Explanation of why or how the evidence/data supports the claim - the underlying assumption that connects the evidence to the claim
Subjective
Forming opinion from personal perspective, feelings, beliefs, or desires.
Objective
Forming an opinion from an independent, evidence-based point of view ,uninfluenced by emotions or personal prejudices and beliefs
Evidence
Data, facts, or research that supports the claim
Appeal
A request for something
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