the meaning suggested by the associations or emotions triggered by a word or phrasevariable, figurative, and subjective. What the word suggests or implies. Ex: "School" includes all the feelings, associations, and emotions that the word touches off in different people. For some, it may connote personal growth, childhood friends, and a special teacher. For others, it might connote frustration, discipline, and boring homework assignments.Connotative meaning gives words their intensity and emotional power. Poets use connotation to enrich their meaning.