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Social Psychology chapters (4,5,6)
Terms in this set (47)
A favorable or unfavorable evaluative reaction toward something or someone (often rooted in one's beliefs, and exhibited in one's feelings and intended behavior.)
appearing moral while avoiding the costs of being so.
When attitudes do predict our behavior when these
1.other influences on what we say and do are minimal, 2.when the attitude is specific to the behavior,
3. when the attitude is potent.
When social psychologists try to measure attitudes of people they end up measuring
are pervasive (pg.122)
People differ in implicit bias
some people exhibit more implicit bias than others, depending on their group memberships, there conscious attitudes, and the bias in their immediate environment.
implicit association test (IAT)
A computer-driven assessment of implicit attitudes. The test uses reaction times to measure people's automatic associations between attitude objects and evaluative words. Easier pairings (and faster responses) are taken to indicate stronger unconscious associations.
People are often unaware of their implicit biases.
Despite thinking themselves unprejudiced, even the researchers exhibit some implicit biases
Do implicit biases predict behavior?
both explicit and implicit attitudes help predict people's behaviors and judgements.
bottom of pg (124)
conditions under which attitudes predict behavior
1. when we minimize other influences upon our attitude statements and on our behavior.
2. when the attitude is specifically relevant to the observed behavior.
3. an attitude predicts behavior better when the attitude is potent.
automatic behavior. "how was your meal?"
"Fine" is an example
a set of norms that defines how people in a given social position ought to behave.
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