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marketing chapter 19 vocab
Terms in this set (20)
adverstising design to increase sales
the process used to ry to creat a favorable image for a company and foster goodwill in the market place
the avenues through whcih messages are delivered; also known as channels
newspapers, magazines, direct mail, signs, and billboards usead in advertising
advertising found on public transporation
radio and television
a form of advertising that uses either email or worl wide web
relatively inexpensive, useful items featuring an advertiser's name or logo that are given way; also known as giveaways or advertising specialities.
the process of selecting the advertising media and deciding the time or space in which the ads should appear to accomplish a marketing objectives.
the number of homes or people exposed to an ad.
a single exposure to an advertisement ad
the number of time an audience sees or hears an advertisement
cost per thousand
is the media cost of exposing 1,000 readers or views to an advertising impression.
- to reach customers, advertising use a set format that is defined in terms of times.
are divided into 2 categories depending on whether the advertising is a classified ad or a display ad.
- are based on circulation, the type of leadership, and production techniques.
- based upon the type of format the customer desires
network radio advertisement national spot radio advertisement, and local radio advertisement.
vary with time a day. More expensive during prime time hours, 7pm - 10 pm, then during other hours.
considers not only the cost for developing and placing or airing advertisement but also the cost of staffing the department or campaign.
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