GRDS 201- Test 5
Terms in this set (28)
The visual organization of type and visuals on a printed or digital page. Also called spatial arrangement.
The form, resulting from the arrangement of graphic elements, in relation to one another.
Clarity and visual interest - to visually communicate and be compelling.
Type driven composition
Type dominant, image/s secondary.
Image driven composition
Image dominant, type secondary.
Visual-verbal synergistic composition
A synergistic relationship between the title and main visual.
Formally driven composition
Compositional strategy using on the basic design elements and principles.
Media driven composition
Compositional strategy using on different media - photography, collage, illustration.
Style driven composition
Compositional strategy style - primitivism, period/vintage, historical, surreal, modernist, etc.
3 A's of composing
Action, Arrangement, Articulation
Action in composition
The visual energy of a composition - an awareness of the page as an active field.
Creates action by through comparison - big/small, light/heavy, straight/curved, bright/dull, etc.
Creates action by contrasting yet complementing elements using counterbalance.
The illusion of movement created through action oriented relationships -contrast, counterpoint, scale, and perspective.
Arrangement in composition
The role of arrangement involves guiding the viewer - using alignment, direction and manipulation.
Type alignment and visual element alignment help unity and clarity.
A directional point of entry into the compositional space.
Used to create a flow from one element to another throughout the composition.
Manipulation of space
Compositional approaches to create graphic space - illusion of depth vs. flat, regular plane vs. irregular plane, closed vs. open, etc.
4 reminders for positioning elements with relationship to Midline, Edges, Negative shape, Transitional spaces.
To create interesting and clear forms by establishing harmony using proportion, space, dynamics and transitions.
A unit that is combined with other units/modules to form a structure.
A compositional technique where content is grouped into 'chunks' to aid in digesting information.
A compositional structure made of vertical and horizontals creating modules.
Refers to a vertical alignment of modules.
Refers to a horizontal alignment of modules.
Refers to a grouping of modules within a grid
Refers to establishing horizontal alignments that aid in visual flow for one or more pages.
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