Which of the following is true with regard to products?
A. the quality of products is far more difficult to measure than that of services
B. Products don't include experiences, organizations, persons, places, and ideas
C. Products aren't meant for sale in the market
D. Products include services, events, persons, places, organizations, ideas, or a mixture of these.
basic level: core customer value (what is the customer really buying? example: apple iPad. not just buying a computer, but they are buying entertainment, self-expression, productivity, and connectivity-a mobile and personal window to the world)
Actual product: brand name, features, quality level, packaging, design
Augmented product: delivery and credit, after-sale service, product support, warranty