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Marketing Essentials--Chapter 19
advertising that encourages customers to seek products and designed to increase sales
advertising designed to create a favorable impression and foster goodwill for a business in the marketplace
agencies, means, or instruments used to convey advertising messages to the public
advertising using radio and television
advertising using either e-mail or the World Wide Web
usually a wide shallow rectangle seen at the top or bottom of Web pages
relatively inexpensive, useful items with an advertiser's name, message and/or logo
cost-sharing arrangement whereby both a supplier and a local advertiser pay for advertising
nonpersonal promotion which promotes ideas, goods, or services by using a variety of media
includes advertising in newspapers, magazines, direct mail, signs, and billboards
advertisement seen on public transportation