Terms in this set (20)
Provides an overview plan and explains costs involved in implementing the plan.
An assessment of a company's strengths and weaknesses and the opportunities and threats that surround it; SWOT: strengths, weaknesses, opportunities, threats.
Provides an examination of factors and trends that affect marketing strategies.
Describe what the Marketing Plan will accomplish
Identifies target markets and marketing mix choices focused on those markets.
Outlines how implementation will be accomplished and provides sales forecasts
Evaluation and Control
Explains how objectives will be measured and who will evaluate
3 C's of Internal Analysis
Company, Customer, Competition
Scanning of outside influences on an organization. Political, Economic, Socio-Control, Technological
A formal written document that directs a company's activities for a specific period of time.
The projection of probable, future sales in units or dollars.
An expectation for performance that reflects the plan's objectives.
Four aspects of a SWOT analysis:
internal strengths, weaknesses, external opportunities, threats
statistical data relating to the population and particular groups within it.
the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
Behavioral characteristics influencing shopping patterns
The process of classifying people who form a given market into even smaller groups.
Money left after taking out taxes.
Money left after paying for basic living necessities such as food, shelter, and clothing.
Segmentation of the market based on where people live.
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