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It is the ______ that makes literary journalism a rich storytelling format.
adapted fictional techniques?
Literary journalists use facts and literary techniques to tell a story. They also ____ the facts for us.
Put facts in literary context
The New Yorker magazine was rare in that it became profitable only 3 years after it launched. The initial investment came from:
When Harold Ross launched The New Yorker, he followed which model to compete with radio:
The model of a definable, target loyal audience
About 80 percent of early advertisements covered three subjects: land sales, transportation announcements, and runaway slaves.
According to myth analysis, most ads are composed of mini-stories involving conflict between people or values.
Adolph Ochs and his newspaper, the New York Times, showed the power of the American people to choose fact over fiction and to search for the truth in newspapers.
Advertising executive David Ogilvy created a brand identity for ______ by using a wealthy English baron in a luxurious setting.
Although there are about fourteen thousand ad agencies in the United States, the trend is toward mega-agencies.
An early 20th century business challenge for the magazine industry was to fight the image that magazines were only for the elite.
Before the 1830's there was little need for advertising in America because there were few goods available for sale and virtually no consumer market.
By the end of the nineteenth century, some magazine cover prices actually went down - from thirty-five cents to ten cents.
Historically, "objectivity" became valuable for newspapers and journalists because:
it distinguished the facts from opinionsl
How do advertisers direct targeted ads to specific website visitors?
Through cookies, online surveys, ad impressions, click-throughs, mobile phones
In advertising, _____ select and purchase the media outlets that are best suited to help a client's ad reach the target audience.
In an effort to attract more viewers, the four major TV networks have reduced the number of commercials aired during prime time.
Internet advertising, while not yet bringing in as many dollars as television ads, is that fastest-growing advertising market.
Muckraking journalists exposed corruption and abuses in the oil, meatpacking, and patent medicine industries.
One of Cyrus Curtis's strategies for reinvigorating the Saturday Evening Post was to:
romanticize american virtues through words and pictures (Norma Rockwell
One of the benefits of online advertising is that it tends to protect the privacy of consumers who use the internet.
Patent medicines marketed in the 1880s were generally harmless, since they consisted mostly of flavored water.
Product placement is a an advertising strategy that puts products into movies, television shows, and video games
Some of the first American advertising agencies were space brokers, who bought space in newspapers and sold it to their clients.
Specialized magazines outside the mainstream publish information and viewpoints for readers not served by other media channels.
TV Guide succeeded, in part, because it was readily available at the nation's supermarket checkout lines.
The Saturday Evening Post continued the muckraking tradition - especially by criticizing business corruption - into the 1920s.
The first colonial magazines published by Andrew Bradford and Benjamin Franklin enjoyed instant success and continued for several years.
The high price of such consumer products as designer jeans and breakfast cereal can be attributed primarily to:
The magazine industry continues to shun the Internet because of its threat to printed journals.
The public became increasingly cynical about advertising in the late 1890s and early 1900s because
Many patent medicines made outrageous claims about what they could cure
The typical consumer magazine distributes far more copies through newsstand sales than through subscriptions.
Until Playboy entered the marketplace, most large-circulation magazines were targeted at women.
Women's magazines, such as Good Housekeep and Women's Day, survived the competition for ad dollars better than general-interest magazines like Life and Look.
______ launched The New York Sun as the first non-partisan newspaper that the "common man" would want to read.
As a result of a cursed by Elizabeth Bok (Ladies Home Journal), the_____ was formed in 1914 to protect consumers form deceptive advertising practices.
Ben Day was the first newspaper publisher to widely acknowledge that advertising was a crucial element to the success of his newspaper.
Classified adverting has historically accounted for ½ to 1/3 of all newspaper advertising and most newspapers are struggling to make up that lost revenue.
During the Civil War, Harper's Weekly sent artist to draw pictures of battles and published in them in their magazines, leading the way for storytelling that went beyond words.
Four general subject areas for magazines in the 19th century were: women's issues, social crusades, fostering the arts, and political commentary.
Neutrality in reporting was a result of newspaper owners being fed up with the political process.
One societal concern about advertising being in the hands of only a few big agencies is that they will set the norms for acceptable behavior and will create/reinforce stereotypes.
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