•Use common words in most situations (e.g., use versus utilize).
•Use the active voice (e.g., We made a mistake versus A mistake was made).
•Use personal pronouns (I, you) whenever appropriate.
•Use contractions (I'll, don't, here's) as often as you would when speaking.
It is OK to end a sentence with a preposition when doing so sounds natural and does not involve excess words (e.g., Where is this book from? is much better than From where is this book?).
•It is OK to begin sentences with "And" or "But" (e.g., Most teens enjoy video games with a moderate level of violence. But a small, vocal minority strongly advocates a more clean-cut approach.).
•It is OK to split infinitives (e.g., Try to effectively film the next scene is a perfectly acceptable sentence, even though "effectively" is inserted between "to" and "film.").