Plan of Action Standard 11: Advertising Information
Terms in this set (31)
is an audio or visual form of marketing communication that employs an openly sponsored, non personal message to promote or sell a product, service or idea.
is a service based on advertising business dedicated to creating, planning, and handling advertising
work in an organized and active way toward a particular goal, typically a political or social one
the assembled spectators or listeners at a public event, such as a play, movie, concert, or meeting
is the most expedient means to transmit information immediately to the widest possible audience
Cost per Thousand (CPM)
is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage
a voucher entitling the holder to a discount for a particular product.
the business of selling products or services directly to the public, e.g., by mail order or telephone selling, rather than through retailers.
Information that is shown in a particular venue (such as a retail store) that allows customers to see what products or services are available.
the rate at which something occurs or is repeated over a particular period of time or in a given sample.
an idea, feeling, or opinion about something or someone
Incent Loyalty Marketing Programs
is a formal scheme used to promote or encourage specific actions or behavior by a specific group of people during a defined period of time
a payment or concession to stimulate greater output or investment.
focuses on touting the benefits, ideas, or philosophies of your business, or its entire industry, to enhance or repair its reputation rather than selling a product or service
the main means of mass communication (especially television, radio, newspapers, and the Internet) regarded collectively
is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use
is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.
They are intended to draw the customers' attention to products
promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require box tops, tokens or proofs of purchase to acquire. The consumer generally has to pay at least the shipping and handling costs to receive the premium.
refers to paper publications circulated in the form of physical editions of books, magazines, journals and newsletters
Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion, and place.
Image result for promotional mix
The promotional mix is one of the 4 Ps of the marketing mix. It consists of public relations, advertising, sales promotion and personal selling. In this lesson, you'll learn how a marketing team uses the promotional mix to reach company objectives and goals.
the professional maintenance of a favorable public image by a company or other organization or a famous person
the notice or attention given to someone or something by the media
is where interest for a specific product or service is created within a target audience that then demands the product from channel partners
A marketing policy aimed at distribution centers to encourage their promotion of a product or services to their customers
is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives)
websites and applications that enable users to create and share content or to participate in social networking
involves giving away gifts in the form of small handy items with the permanent promotional message imprinted on them for the target market
refers to marketing activities that are executed in retail between these partners
presentation of a store and its merchandise in such a manner that will attract the attention of potential customers