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Com 100 Final Exam

Terms in this set (33)

Agenda Setting
One of 6 cognitive effects used in connecting with media. It asks "What is important?"
Agents of Socialization
The Agents of Socialization:
1. Family- they teach us to label ourselves and others
2. School- teaches us to follow rules and get along
3. Mass Media- teaches stereotypes and expectations of success
4. Jobs- teaches us organizational roles and play talk cards
Aristotle's Rhetoric Devices
Logos- logic or reasoning
Ethos- credibility and trustworthiness
Pathos- emotional appeal
Assumed Similarity of Opposites
?
Coordination (as well as it's features)
The process of creating interdependence. A people evolve into a team they need each other to perform certain tasks. Using these networks, they use both tangible resources such as information, ideas, and money and sentiment, or the desire and motivation to work together.
Features:
-Pooled coordination; Involves assembling resources into a central location for later use
-Sequential coordination; (in a sequence) Method of working together involves passing resources from station to station overtime
-Reciprocal coordination; Everyone is free to connect with one another and put something together
Cultivation Theory
Says that people make assumptions about the world based on what they see on TV
Desensitization
An emotional effect of becoming media literate
Diffusion of innovations
Change in the social system's norms toward the innovation, purposely inserts innovations in key networks to take advantage of that pressure
Emotional Intelligence
Ability to control one's emotions
Features of a Social System
??
Four Ps of New Media Marketing
The old four Ps:
1. Product
2. Price
3. Place
4. Promotion
The new four Ps:
1. Personalization
2. Participation
3. Peer-to-peer
4. Pulling and not pushing
Group Decision Making Process (stages)
Stages:
1. Orientation Stage- includes understanding social and task considerations
2. Discontent Stage- members often enter a stage of discontent with the task and perhaps other group members
3. Group Identification Stage- responds to discontent with the task
4. Group Productivity Stage- commits to a new vision and increases its dedication to the task
5. Individual Stage- group performs well in pursuing a particular goal
Group Decision Making Steps
1. Thoroughly and accurately understand all important aspects of the problem
2. Team develops criteria for making an acceptable choice to solve the problem
3. Team develops a range of realistic and acceptable alternatives that meet these criteria
4. Team assesses the positive and negative consequences of alternatives
5. Team selects best alternative and commits to it
Groupthink
The practice of thinking or making decisions as a group in a way that discourages creativity or individual responsibility
Habitualization
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Identification
????
Innovations
An idea, practice, or object perceived as new by an individual, company, or society
Five Stages of Innovation:
1. The Knowledge Stage- people learn about the idea and get some sense that it is different than other ideas or products
2. The Persuasion Stage- Once people become aware of the new idea, they must be given a chance to express an interest in it
3. The Decision Stage- Once an opinion is expressed, they decide
4. The Implementation Stage- after people decide to try the new product, they may take it home to see if it's effective
5. The Confirmation Stage- Once people have adopted the idea they seek additional information to confirm their decision
Integration
How thoroughly we are integrated into friendship and work networks
Interdependence (as well as different types)
Pooled common resources, but independent activities
Sequential: time-dependent
Reciprocal: input from others
Isolate
Non participators of coordination
Liaison
Links groups together through interactions
Media Literacy
Media images present a whole new language to viewers that must be decoded and learned for its substance and intent to be understandable
Media (as well as different types)
New Media- refers to the use of personal and mobile computer devices that are internet or network-enabled with which individuals take an active role in shaping their media
Old Media (Mass Media)- Involves centrally produced information and entertainment messages distributed to large audiences through separate channels
Media and Product Marketing- Social media has changed the way in which businesses market to customers
Hyper-personal Effect- When the electronic medium strips out the nonverbal cue that might hold someone back, people become more intimate more quickly online.
Monroe's Motivated Sequence
A technique for organizing persuasive speeches that inspire people to take action
1. Attention
2. Need
3. Satisfaction
4. Visualization
5. Action
Participant
Communicates frequently with others in the group
Process of Socialization
Steps:
1. Anticipation
2. The encounter
3. Role Negotiation
The outcomes of socialization
The agents of socialization
Role Behaviors
Can you select the right cards, topics, and styles for your role in that climate?
Satisfaction
?????
Selective Exposure
Media choices based on impulsive needs
- ex.) bored people like exciting programs, nervous people like calm programs
Social Loafing
Excepting less effort while in a group while opposed to working alone
Social Mediums
??????
Socialization (including elements)
Steps for socialization:
1. Anticipation (getting in)- both the group and the potential new member develop expectations of the other
2. Encounter (accommodation/breaking in)- individual starts quickly gathering climate info to being the new job (student, friend, etc.)
3. Role Management (setting in/role negotiation)- person settles in and is the new role
Types of Power
Coercive power- using force
Reward power- consistently providing something of value
Legitimate power- compliance based on one's position
Referent power- gaining influence through respect
Expert power- gaining influence by demonstrating competence in skills that the other person admires
Information power- providing data or info
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