Upgrade to remove ads
CCI 150 Exam 2
Terms in this set (45)
Why is this a good time to be at UT if you are interested in magazines?
The University has classes dealing with magazines, an emphasis in magazine journalism, and a student-developed magazine called The Scoop.
What publication did I show you in class that specifically relates to this?
Are specialized/targeted magazines more or less successful, generally speaking? Why and what is the term for this?
More successful, magazines are very "demassified." Also targeted magazines attract specific advertisers
How have postal regulations shaped the industry? Recognize two specific incidences of this.
In the 1840's congress made it very cheap to mail magazines.
Early 1960's postal regulation changed and made it expensive to sale large magazines.
What are the major categories of magazines? Know examples of each.
Consumer- anything you can find on a newsstand (Better Homes and Gardens)
Non-consumer- not found on a newsstand (AARP)
Place-based- Find where you go
Regional and City Magazines- Southern magazine and Coastal Living- advertisers reaching people in a certain region
Sunday Supplements- a publication inserted into a Sunday newspaper
Know the two highest circulation magazines (one is consumer, one is sponsored, neither is a Sunday supplement)
AARP, Better Homes and Gardens
What is a Sunday supplement and how do they rank in circulation?
Magazine that comes in Sunday Newspaper and they do not rank as high as other magazines
We looked at the top circulation magazines and at the top magazines in terms of revenue. The lists were different. Why?
The list are different because advertisers will pay more for the "right" readers
How has demassification affected the magazine industry?
There is a magazine for everything/everyone. advertisers will pay more for the right readers as oppose to the most readers
What two events prompted the demassification trend? One was a technological innovation and the other was a government act we discussed in class.
Postal Regulation and Television
The large, general-interest magazines with lots of photos were very popular for many years. When did that change?
In 1960 postal regulations changed and it became expensive
What technology was influential in the change of large magazines with lots of photos?
Why do advertisers like niche magazines? We talked about this in class and the book mentions it, too?
Niche magazines directly match advertisers with the desired audience.
What are trade and organizational magazines and are the job opportunities good there?
They are known as business to business magazines
Why are trade magazines sometimes criticized for their relationships with advertisers?
Advertisers know that most of the people who receive trade magazines often buy products being advertised.
If you work in the magazine industry, what might you call a magazine?
What is a freelancer?
Someone who is self-employed
Know and recognize the parts of a newspaper.
Above the Fold: area above the fold on broadsheet newspaper. Banner headline. most important
The Flag: logo portion of the front page. Looks same everyday
The Ear and the other promo spots (upper right corner; promos)
The mast: a box inside that has info about the publication...general info about newspaper, editors, contact, etc
Advertisements: make most money from ads
-display: regular kind
-classified: arranged depending on the classification. A big $ maker (not anymore- craigslist, internet)
The news hole: the space that's leftover for news after the advertising goes in
Ads go in first 60-70%
The space left is 30-40%
Understand news vs. opinion and recognize examples for each of the three kinds of opinion. To whom do each of these three types belong?
In a good ethical article the news and the opinion are kept separate.
-Editorials- official opinion of the newspaper itself. Depends on paper--who writes it.
-Columns- opinion of the writer- picture of the writer w/ name
-Letters to the Editor- Opinions of readers, editors like them because it allows for good discussion in the community
Understand importance of ad sales and how they relate to the news hole. What is a news hole?
The news hole is what is left over for news after the ads are placed
- Advertising staff determines how many ads are going to be in the paper
-Ads go in 60-70%, 30-40% is news
Know the importance of "above the fold"
Area above fold on broadsheet, most important part b/c it is the first thing you see--beginning of 2 or 3 stories
What is a flag?
Logo portion of the front page, about the same every day
What is a mast?
Name of the editors, publisher, and contact info on the articles
Know who owns newspapers and how they make money.
Big businesses and money is made through ads
Understand what a chain is.
Corporations that control a significant amount of newspapers
Know who owns newspapers and how they make money.
Morning, most afternoon papers died when TV started
Which U.S. newspaper is considered the most prominent? It is a "newspaper of record."
New York Times
Why did so many afternoon newspapers die?
After television and newspapers with debt (post recession)
Who is most likely to read newspapers and why do advertisers care? Know the general trends and demographics in readership that we saw in class.
Advertisers love newspaper readers. They tend to be more educated, have a higher income, and have more responsibility.
Understand that the newspaper industry had to change to survive. The terms below relate to how it has changed. Understand these:
Consolidation- Consolidation of ownership- big companies buy the smaller ones
Clustering- cross ownership (and FCC regulations concern)Buy newspapers in the same geographic area
ing this)- Owning more than one type of media w/in a market, ???
Convergence- Converging of media (audio/social media)
Commoditization- Tendency of consumers to treat news like a commodity
How is a newspaper like the Knoxville News Sentinel changing to keep its market share? How does this relate to coverage of national and international news? (discussed at-length in class)
They take stories and localize them.
Why might it be necessary to be trained in electronic media to get a newspaper job?
Because electronic media tries to appeal to a variety of audiences through online content.
Is newspaper really a "deadwood" medium in terms of its overall health?
What does "commoditization" have to do with this?
The tendency of consumers to not care about the brand only care about the news content.
Newspapers have traditionally seen themselves as a print product. How/why is this changing?
More online content:
Pay Walls- online version, have to login, tries to help make more money in the internet age
What type of advertising faces this pressure most? (Hint: we discussed this classification of advertising when we learned the parts of a newspaper.)
Early history/development of radio
The telegraph was used in the time of the American Civil War. The public became aware of radio in 1912 after the sinking of the Titanic. (David Sarnoff)
How a historical event from 1912 affected radio
the Titanic sunk and they were able to reach other boats because of radio
Clear channel stations (type of broadcast, not the company called this) and why they mattered in early radio
AM radio. Exist to get radio to people who don't live in cities.
Meaning of AM and FM -- both words and meaning of the words
AM- Amplitude modulation (width stays the same, height varies)
FM- Frequency modulation (width varies, height stays the same)
What happened during the transition period between radio and TV
The Great Depression
Why did recorded music became popular on radio/how did radio survived TV?
Radio became a companion medium
Radio formats today (three main types)
Music, News/Talk, Ethnic/Speciality
What is the FCC and what does it do?
Federal Communication Commission- controls who can own stations, how powerful stations are, and where they are on the dial
Why was the FCC created?
Before the FCC was created, anyone could get on air and broadcast on air. This development helped structure the content that individuals were allowed to broadcast. Also there was not enough airspace for all potential stations.
Sets with similar terms
Media Studies-Test 2
New Media & Society Prelim 1
CMM Exam 2