1) Price: determined by the type and quality of the ingredients. Pricing challenges include standard of identity, market regulations, non-dairy ingredient costs.
2) Place: where product is sold influences its price. Places could include specialty grocery chain retailers, food trucks, private labels, co brand at a local ice cream store.
3) Promotion: involves getting people to buy the product by advertising it on social media, TV, email, radio, word of mouth, mail, or contests.
4) Product: has to be closely aligned to positioning statement. Have to determine name of product, packaging design, what is unique about it, and what product claims have to be made.
(Some possible answers shown above).