Persuasive Writing Vocabulary

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Terms in this set (...)

rhetoric (n)
language designed to be persuasive; the art of speaking or writing persuasively
ethos (n)
the ability to persuade an audience based on your credibility or authority
pathos (n)
the ability to persuade an audience by appealing to their emotions
logos (n)
the ability to persuade an audience creating an argument that makes sense to them
counterclaim (n)
the opposing viewpoint; the other side's argument
counterargument (n)
an argument that discusses the opposing view (counterclaim), but then shows why it's wrong
call to action (n)
asking your audience to take action based on what you've told them
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