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Ad Targeting and Ad Techniques
Terms in this set (17)
a group of people who advertisers think will buy or use the product.
Why are ads created?
To persuade the target audience to do, buy, or think something.
Where are ads placed?
Ads are placed where the target audience is likely to see them.
Using images (like a cartoon character or the American flag), in the hope you'll transfer your good feelings about the image to the product
Telling you what to do -- "Buy today!" or "Vote now" -- removes all doubt about next steps
Informing you about how the product works or helps you
games and activities
Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
Using ads that make you laugh can catch your attention and be memorable
Using words like amazing and incredible make products seems really exciting
Suggesting that you must have the product to be happy, popular, or satisfied
Using a product to solve something you worry about, like bad breath.
Prizes, sweepstakes, and gifts
Using a chance to win a prize to attract attention
Repeating a message or idea so you remember it.
sales and prices
Showing or announcing a discounted price can make a product look better.
Using images and sounds to appeal to your senses: sight, touch, taste, etc.
Promoting a special ingredient may make you think the product works better than others.
Testimonials and endorsements
Featuring someone, like a celebrity, saying how the product worked for them can be convincing.
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