Chapter 8: TV, Cable and Mobile Video
Terms in this set (50)
1884: Paul Nipkov
first workable device for generating electrical signals suitable for the transmission of a scene that people could see
rotating scanning disc spinning in front of a photoelectric cell
produced 4,000 pixels per second and a picture of 18 parallel lines
first practical TV camera tube in 1923
David Sarnoff invented 1929
improved picture tube
1939 World Fair
RCA made the first true public demonstration of TV in the form of regularly scheduled 2 hour NBC broadcasts
4 major networks now dominated TV
AT&T completed its national coaxial cable and microwave relay network for the distribution of tv programming in 1951
spot commercial sales
selling individual 60 second spots on a given program to a wide variety of advertisers
networks paid for the content they aired
copper clad aluminum wire encased in plastic foam insulation covered by an aluminum outer conductor and then sheathed in plastic
audio and video transmitting systems in which super-high frequency signals are sent from land based point to land based point
filmed in front of a large audience with 3 simultaneously running FILM cameras where it could be edited to produce the best shot
production in Hollywood
filmed reruns were now possible
more action and more flash on scene
weekly series could be produced relatively quickly and inexpensively
selects 37,000 households thought to be representative of the entire US viewing audience
data observed by the Global Television Audience Metering meter which actively and passively measures viewing as people
determines programs watched, who watched them and the amount of time each viewer spent with them
counting audiences over 3 screens: TV, Internet and mobile video
C3 and C7 ratings...
"3" and "7" represent the viewings of commercials that appear in a specific program within 3 days or seven of its premiere telecast in order to capture DVR playback and Internet viewing
surveys of viewing patterns 4 times a year with technology that tracks show's audio by listening to embedded watermarks
help stations to set their advertising rates
February, May, July and Nov
direct reflection of a particular show's competitive performance
measures a program audience as a percentage of the TV sets in use at the time it airs
community antenna television (CATV)
John Walson 1948
1st cable TV
used was a twin-lead wire
improved picture quality
used coaxial cable and self-manufactured boosters
coaxial cables had more bandwidth so more original signal to pass and more channels available
master antenna television (MATV)
connecting multiple sets in a single building or location to a single, master antenna
importation of distant signals
delivery of distant signals by cable tv for the purpose of improving reception
required that all sets imported into or manufactured in the US be equipped with both VHF and UHF receivers
centralized production, distribution, and decision-making organizations that link affiliates for the purpose of delivering and selling viewers to advertisers
when local affiliates carry network programs
a fee paid by local station for the right to be network's affiliate
the amount of money the local cable operation pays to the station to carry its signal
non-network material not only tends to be network-type programming but most often is programming that originally aired on the networks themselves
a deal that guarantees the producer that the network will order at least a pilot or it has to pay a hefty penalty
programming produced specifically for sale into syndication on a market-by-market basis
producers keep 100% of the income
broadcast at the same time five evenings a week
eating into the broadcasters' audience by offering high quality, nationally produced and distributed content
fiber optic cable
the transmission of signals by light beam over glass, permitting the delivery of hundreds of channels
expanded basic cable
basic service composed primarily of local broadcast stations and services with broad appeal
covet large potential audiences
multiple system operators (MSOs)
companies that own several cable franchises
a la carte pricing
paying for cable on a channel-by-channel basis
over-the-air pay TV
premium tv comes in...
1. movie channels (HBO) that offer packages of new and old movies along with big sports and other special events available for one monthly fee
2. pay-per-view through which viewers choose from a menu of offerings and pay a fee for the selection
over-the-top (OTT) television
delievery of video without the involvement of an MSO
VCR (videocassette recorders)
allowed time shifting and zipping
more control over when, what and how watched tv
DVD (digital video disc)
stop images w/o loss of fidelity, produce subtitles, search for specific scenes, and can access info
DVR (digital video recorder)
rewind back the TV program while watching and recording without losing data
can recommend similar content based on past viewings
used in addition to the basic cable tv services
space on the wires bringing content into people's homes
broad info carrying capacity on the Internet
digital cable TV
the delivery of digital images and other information to subscribers
allowed to watch whatever you want, pay-per-view
When was regular television broadcasting first introduced to the public?
About how much tv does the average American watch per week?
Which of the following is a type of interactive tv?
American television homes annually log _____ hours of on-demand movies and TV shows via cable.
Because there was no longer one sponsor identified with a specific program, there was less demand for high-quality shows.
Some critics argue that spot sales put an end to the golden age of television. Why?
Of the 4,000 proposals each year for new television series, about how many will be filmed as pilots?
that cable operators offer a basic service composed of the broadcast stations in their area
What does the Cable Television Consumer Protection and Competition Act of 1992 require?
People can only understand important issues if the issues are presented in a way that meets viewers' expectations.
What assumption do television professionals tend to have about news audiences?
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