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Secondary Data Analysis and Content Analysis
Terms in this set (10)
Secondary Data Analysis
Method of using preexisting data in a different way or to answer a different research question than intended by those who collected the data.
Social science research data
Secondary Data Sources
US Bureau of the Census
Current population survey (CPS)
Integrated Public Use Microdata Series (IPUMS - out of University of Minnesota's Population Center
Bureau of Labor Statistics (BLS)
CPS and the Monthly Labor Review
Other Gov't Sources
Inter-University Consortium for Political and Social Research
Sociology Data Server http://sociology-data.sju.edu/
Advantages to Secondary Data Analysis
Allows for analysis in inaccessible settings
Saves time and money
Avoids data collection problems
Facilitates comparison with other samples
Allows inclusion of more variables from more divers sample
May allow multiple studies to be combined
Challenges to Secondary Data Analysis
Do not progress from research question forward
Limited to the variables available
Quantitative sophistication = confusion?
Evaluate Secondary Data
Goals in collecting data?
What were collected? What was intended?
What method for collecting? Who did it?
How is information organized? Any identifiers?
Missing data? Non respondents?
A method of data collection in which some form of communication is studied systematically
"The systematic, objective, quantitative analysis of message characteristics"
Example of Clark et al. piece on Caldecott Award winning children's books from Late 60s, late 80s, and late 90s - compared roles of female characters and male characters
What to study with Content Analysis
The materials that are appropriate are endless...just as long as you have access to them, you can do it.
Evaluating communication content - you can then compare that against some standard or describe trends over time
Unit of analysis or element - books, single-gender illustrations, individual characters - making a distinction between unit of analysis (unit about which info is collected) and
Unit of observation (unit from which info is collected)
Once you've chosen the unit of analysis, you can sample them with any conventional sampling technique
Creating meaningful variables - deciding how to measure the content - Use past literature (past content analysis articles) to determine what to look at.
Can be quantitative or qualitative in approach - either count frequency and develop number data or interpret the words in a qualitative way
Steps in Content Analysis
Identify a population of documents or other textual sources for study
Determine the units of analysis
Select a sample of units from the population
Design coding procedures for the variables to be measured
Test and refine the coding procedures
Base statistical analyses on counting occurrences of particular words, themes, phrases and test relations between variables
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