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13 terms

FCE Use of English - Part 1

www.imlearningenglish.com
STUDY
PLAY
fortune
How do famous companies get people to spend a __________ on brand names?
FORTUNE/TREASURE/DEAL/LOAD
typical
Hannah is a _________ nine-year-old student at an English primary school.
SIMILAR/TYPICAL/UNIFORM/REGULAR
campaign
As part of a new sales _________, all the students in her class have been given a free bag.
BATTLE/CAMPAIGN/ATTACK/PROPAGANDA
logo
The bag has the Nike _________ on it.
DIAGRAM/MARK/PICTURE/LOGO
made
Hannah hasn't really _________ the connection yet.
MADE/TAKEN/DONE/PUT
target
Is it right that companies should _________ such young children for their promotional activities?
TARGET/AIM/FOCUS/POINT
power
Brand names seem to have _________ over us.
RULE/MEANING/POWER/FORCE
identify
They allow us to _________ with a particular group of people.
IDENTIFY/INDICATE/SIGN/POINT
image
A brand name has a certain _________.
INVENTION/IMPRESSION/PORTRAIT/IMAGE
show
Most of us like to _________ off what we can afford.
PRESENT/SHOW/CARRY/WEAR
guarantee
Some people also believe that brand names provide a _________ of quality.
GUARANTEE/BOND/SECURITY/RECEIPT
or
A brand has to provide this quality, _________ people will eventually stop buying it.
SINCE/OR/BUT/HOWEVER
tell
Only time will _________ whether it's really worthwhile paying extra money for a brand name.
SAY/SPEAK/TELL/STATE