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MKT 230: Sustainable Marketing Module 8

Terms in this set (13)

Moore's Law
the expectation that computing capacity of transistors or chips will double roughly every two years
Digital communication
the electronic transmission of digitally encoded information
Digital media
various platforms for digital communication such as the Internet, World Wide Web, and mobile phone networks
Permission marketing
marketing communication via email, which is sent with the explicit permission of recipients
Mobile marketing
marketing messages directed to mobile phones or other mobile devices
Viral marketing
marketing activities that result from Internet-mediated communication such as forums, blogs, customer review sites, and social media
Crowdsourcing
encouraging outsiders, preferably customers, to collaborate in the completion of a project
Blog
Web log; a website created and maintained for the purpose of personal reporting
RSS (really simple syndication) feed
a device that automatically delivers new blog posts to subscribers
Social media
Internet-based platforms that facilitate and encourage social interaction among users
Electronic newsletters
periodic, subscription-based electronic publications containing news and editorial content
Cyberattacks
malicious acts targeting computer systems, networks, and/or databases through the Internet
Cyberstalking
the use of electronic media for purposes of harassing, threatening, menacing, or otherwise bringing harm to another individual
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