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Chapter 9

Terms in this set (19)

business to business magazine
Trade Magazine / a magazine that focuses on topics related to a particular occupation, profession, or industry
consumer magazines
magazines aimed at the general public
literary reviews
periodicals about literature and related topics
academic journals
periodicals about scholarly topics, with articles typically edited and written by professors and/or other university-affiliated researchers
newsletter
a small-circulation periodical, typically 4 to 8 pages long, that is composed and printed in a simple style
comic book
a periodical that tells a story through pictures as well as words
graphic novel
an illustrated story that aims to be longer and more developed than a comic book
controlled circulation magazine
a magazine whose production and mailing is supported not by charging readers, but (typically) through advertising revenues; the publisher, rather than the reader, decides who gets the magazine
custom magazine
a controlled circulation magazine that is typically created for a company with the goal of reaching out to a specific audience that the company wants to impress
paid circulation magazines
a magazine that supports its production and mailing by charging readers money, either for a subscription or for a single copy
circulation
the number of units of the magazine sold or distributed free to individuals in one publishing cycle
media kits
databases compiled by magazines that tell potential advertisers attractive key facts about their readers
segments
portions of a magazine's readership that an advertiser wants to reach
magazine publisher
the chief executive of a magazine, who is in charge of its financial health
upscale readers
upper-middle-class or upperclass people with substantial disposable income (money beyond the amount needed for basic expenses)
magazine distribution
the channel through which a magazine reaches its exhibition point
subscription
a long term order for a magazine that is paid for in advance, for a predetermined period of time or number of issues
single-copy sales
the number of copies of a magazine sold not by subscription, but one issue at a time
slotting fees
payments that ensure that companies' products will be placed predominantly at the front of magazine racks or at the checkout counters of supermarkets
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