Study Guide 2

STUDY
PLAY

Terms in this set (...)

Sampling Methods
probability
random
stratified random
cluster
non-probability
convenience
quota
Response Biases
demand characteristics
volunteer
response acquiescence
central tendency
Survey Biases
leading
loaded
double-barreled
response bias
Order of Questions
demographics at end
randomize, not always good
group questions together
sensitive questions at end
How to Improve Reliability
clear conceptualization
standardization
use more precise measurement
multiple indicators
Validity
Content
Face
Criterion
Construct
Question Types
open-ended
close-ended
rating scale (likert, visual semantic, and analog)
partially open-ended
Measurement Error
Systematic
unsystematic
Reliability
test-retest
split-half
interstates