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Apparel II 3.01
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Terms in this set (31)
Cole considers weather or not he should sell his products on the internet. This is which part of marketing
Place
Ralph Lauren uses a polo player on a horse to brand their apparel items this is an example of which part of the marketing mic
Product
Marketing and corporation goals are addressed in which part of the marketing plan
Objectives
Walmart stocks beach items in its coastal stores and camping items in its mountain store in NC this is an example of
Target market
Which part of the marketing plan includes holding a specific sale at a certain time of the year
Tactics
In which pet of a situation analysis should Matt describe why his product is better than others
Competition
To increase sales old navy offers reward points for future purchases. This is an example of which part of the marketing mix
Promotion
Belk defines the demographic geographic records of an area to determine a new store location. Which part of the marketing plan is this
Target market
Troy is working on his business long term goals. Which part of the marketing plan is Troy working on
Objectives
Which type of plan will Allison create that includes yearly objectives to promote her fashion accessory business
Marketing
Selling 1,000 yards of polar fleece fabric in the month of December is a well defined SMART goal for a fabric store. Which part of the marketing plan should this goal be placed
Objectives
In which part of the marketing plan do you make decisions regarding product price place and promotion
Strategies
Susan is considering the coloring style and quality of her new outfit. This is an example of which part of the marketing mix
Product
Time lines budgets and metrics are addressed in which part of the marketing plan
Action plan
A one year promotional plan for advertising sales promotions public relations and personal selling are in which part of the marketing plan
Tactics
Which part of the marketing plan ensures that the marketing efforts remain on tracks and that funds are spent wisely
Action plan
During which part of the marketing plan does one consider how their product is different
Situation analysis
Old navy offers free shipping for online orders. This is an example of which part of the marketing plan
Strategies
A skirt cost $10 to make and sells for $15 the profit margin is $5 . This is an example of which part of the marketing mix
Price
Nike uses just do it to brand their apparel items this is an example of which part of the marketing mix
Product
When a business reaches its break even point they have covered their costs and are ready to make a profit this is an example of which part of the marketing mix
Price
Which part of the marketing plan is a snapshot of the environment that a business has been operating in over a Given time
Situation analysis
When considering inventory one must factor how much space is necessary for the supply on hand this is an example of which part of the marketing mix
Place
Which part of the marketing mix included profit margings
Price
Kristie pays google a monthly fee for her one of jewelry to pop up on internet searches this is an example of which part of the marketing mix
Promotion
Megan is working on her marketplace. And is listing what her apparel line offers compared to what other apparel lines offer she is considering which part of the situation analysis
Competition
Cove fabrics gives store credit instead of a full refund for the returned items this is an example of which part of the marketing mix
Promotion
A timeline keeps the business on track and moves the plan forward this is which part of the marketing plan
Action plan
Micheal determines that he needs to sell 20 baseball caps to recover the cost production to break even this is an example of which part of the marketing mix
Price
Cove fabrics has a large billboard downtown this is an example of which part of the marketing mix
Promotion
Levi sources cotton from India uses textile mills in china to manufacture denim and has jean manufactured in Mexico this is an example of
Globalization
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Verified questions
QUESTION
Visit a boutique store to observe point-of-purchase displays (POPs). Ask permission to sketch a display on a poster board. Ask the store owner why and how product display choices were made Annotate your sketch with the comments and answers.
QUESTION
Refer to the box titled, “The Balance Sheet of an ‘Average’ American Household” when answering parts a and b. a. Based on this evidence, did the financial position of the average household improved during 2004–2007? During 2007–2010? During 2010–2014? Explain your answers. b. What do you think the average household balance sheet looks like today? Explain your answer.
QUESTION
Austin Grocers recently reported the following 2016 income statement (in millions of dollars): $$ \begin{matrix} \text{Sales} & \text{\$ 700}\\ \text{Operating costs including depreciation} & \text{500}\\ \text{EBIT} & \text{\$ 200}\\ \text{Interest} & \text{40}\\ \text{EBT} & \text{\$ 160}\\ \text{Taxes (40\\%)} & \text{64}\\ \text{Net income} & \text{\$ 96}\\ \text{Dividends} & \text{\$ 32}\\ \text{Addition to retained earnings} & \text{\$ 64}\\ \end{matrix} $$ For the coming year, the company is forecasting a 25% increase in sales, and it expects that its year-end operating costs, including depreciation, will equal 70% of sales. Austin’s tax rate, interest expense, and dividend payout ratio are all expected to remain constant. a. What is Austin’s projected 2017 net income? b. What is the expected growth rate in Austin’s dividends?
QUESTION
At the end of last year, Roberts Inc. reported the following income statement (in millions of dollars): $$ \begin{matrix} \text{Sales} & \text{\$ 3.000}\\ \text{Operating costs including depreciation} & \text{2.450}\\ \text{EBITDA} & \text{\$ 550}\\ \text{Depreciation} & \text{250}\\ \text{EBIT} & \text{\$ 300}\\ \text{Interest} & \text{125}\\ \text{EBT} & \text{\$ 175}\\ \text{Taxes (40\\%)} & \text{70}\\ \text{Net income} & \text{\$ 105}\\ \end{matrix} $$ Looking ahead to the following year, the company’s CFO has assembled this information: Year-end sales are expected to be 10% higher than the $3 billion in sales generated last year. Year-end operating costs, excluding depreciation, are expected to equal 80% of year-end sales.
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QUESTION
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QUESTION
Alison works in the handbags department of Nordstrom and takes 3% on all purchases. She has become one of the top salespeople in her store and brings home a hefty paycheck. This 3% is best referred to as her:
QUESTION
product demand that is NOT affected by price.