IB Business 4.6
Terms in this set (5)
They are the employees who interact with customers, thereby delivering the service to customers. The reputation of a business largely depends on the training, motivation and communication skills of employees.
It refers to the tangible aspects of a service (a luxury hotel with a welcoming lobby, nice decor, well-groomed hotel staff, spas, gyms, and swimming pools).
They are the ways in which a service in prodded or delivered, including payment systems, queuing times, customer series, after-sales care and delivery services.
It is an intangible product supplied by a business (bus rides, library facilities, thruster shows, insurance deals and haircuts).
Seven Ps model
It refers to the marketing of services which indulge three additional Ps (people, processes and physical evidence) in addition to the traditional 4Ps in the marketing mix (product, price, promotion and place).
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OTHER SETS BY THIS CREATOR
Lec 11: firms and their environments (ch 26, 27)
Lec 10: firms and their environment (ch23)
Lec 8: growth (ch 15)
Lec 7: pricing (ch 17)
THIS SET IS OFTEN IN FOLDERS WITH...
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