IB Business 4.7
Terms in this set (...)
It refers to the mannerism and customs (traditions) by which business is conducted in different countries.
They are the commercial transfer of ideas and values from one country to another, eg. US fast-food, hollywood movies and drive-through outlets.
It refers to a business setting up production and/or distribution facilities in overseas markets.
It is the practice of selling domestically produced goods and/or series to overseas buyers in order to gain access to larger international markets.
It is the marketing of product by using the same marketing strategy in numerous countries to gain from marketing economies of scale.
It is the integration and interdependence of the world;s economies, resulting in cultures and tastes converging at an accelerating pace.
It is the margin of a firm;s products in foreign counties.
It occurs when a third-party firm (licensee) buts the right to produce the goods of another business (the licensor).
Marketing 6: Global markets
Chapter 7 - International Marketing
MKTG 3001 Ch 6: Understanding and Reaching Global Consumers and Markets
Lec 8: growth (ch 15)
Lec 7: pricing (ch 17)
Lec 6: monopoly and public intervention (ch20)
Lec 5: imperfect competition (ch12)
IB Business 4.6
IB Business 2.6 key terms
Bogaerts IB Business 4.3 (HL)
IB Business 4.1-4.2