Terms in this set (77)
Considering employment in tourism in the U.S, there are
large number of jobs for disadvantaged persons, good prospects for minority groups, favorable opportunities for women
(all of the above)
There is a North American Classification System (NAICS) for
e. none of the above
Why did hardly any one travel for pleasure in Medieval times
because of the dangers
Tourism for the masses began with the development of
The world's first scheduled airline service was provided by
Compensation to distributors by the suppliers is typically done by
paying a commission on each sale
WTTC estimates that in 2020 tourism jobs will increase to
According to the WTTC, the world region that is expected to have the most tourism job growth is
A person traveling away from home for less than 24 hours is called a
Which of the following is true of UNWTO
it is a non-governmental organization
it accelerates world understanding of the contributions of tourism
helps raise standards of living in less developed areas through tourism
(all of the above)
The official U.S government tourism organization is
Office of Travel and Tourism Insustries
Which of the following organizations is the primary source of travel statistics and data in the United States?
United States Travel Association
The US Forest Service
is part of the US department of agriculture
maintains 193 million acres in their system
(d all of the above)
Amtrak is promoting and upgrading passenger rail service. All but one of the following are facts:
It operates without any government subsidy
Motor coach travel appeals mostly
those living in rural areas or in small towns, lower income-non business travelers
E. c and d
Which of the following travelers are tourists
e. none of the above
the cruise industry (using U.S ports) has
actually crippled business in the past 10 years, carried over 12 million people in one year, only attracted about 5-6 percent of the U.S population
D. All of the above
The very earliest transient accommodations were:
E. parts of private dwellings
Hotels can be classified as
5,4,3,2,and 1 star
resort, city, airport, suburban highway
full service, luxury, all-suite, moderately priced limited service
full service, limited service, resort suite, convention
e. all of the above
Probably the most challenging issue facing Adventure Travel firms is:
obtaining adequate levels of appropriate insurance
If a hotel or restaurant is franchised, the property is mostly commonly owned:
by the local franchise
Meeting planning is a growing profession because:
the convention market is growing
the UNWTO estimates, that while world hotel occupancy rates vary, they average abiut
The largest and most prominent travel agency association is:
The built environment is:
that created by humans
Which of the following airlines is generally recognized as the first low-fare carrier in the United States
Companies that put together a tour and all its components, to sell them by itself, through retail outlets, and/or through approved retail travel agencies is commonly called
a tour operator or wholesaler
The theme park business enjoyed spectacular growth after the building of:
Disney land, Anaheim
According to the National Sporting Goods Association,the top outdoor recreation adventure activity was
overnight vacation camping
Travelers are seeking destinations that provide a wide range of activities which to participate while traveling on vacation. Which of the following activities do travelers regularly put at the top of their list of things to do?
Repeat business is best assured when
consumer expectations are met or exceeded
word of mouth advertising is positive
e. a and c
What area of study is usually considered to be of greatest value in efforts to understand travel behavior?
Why do certain groups of travelers seek particular holiday experiences?
there is no one answer
Cultural tourism :
is concerned with people learning about each others way of life
Of the following, which is the LEAST effective way for a hotel to participate in the development of local culture
post museum hours on a bulletin board
As mass tourism grows
the effect on the economy of the hot country will grow
Which of the following aspects of a destination's culture is likely to attract visitors to a destination
history of the destination
paintings, sculptures, attractions of the destination
the way food is grown, processed & eaten
music and dance of the destination
E. All of the above
The successful experience of tourism combines
a degree of novelty with a degree of familiarity
security of old habits with excitement of change
a degree of risk with a degree of safety
d. all of the above
the most effective contribution to international understanding arises from:
personal social contacts between visitors and hosts
To turn potential tourism supply into actual supply, the first obstacle to overcome is:
the lack or inadequacy of access routes
A resource use problem that nearly always occurs when slamming to increase tourism supply is whether to:
limit the resource to a single use or develop it for multiple use
develop the resource as a single season destination or for multiple season use
develop natural resources that are near large concentrations of population
develop natural resources through private enterprise or through the government sector
E. All of the above
The Natural Resources of a tourism destination are primarily associated with which of the following type programs?
Visitor-days as a measure of demand is
visitor arrivals multiplied by the average length of stay
What is the most meaningful measure of demand?
Seasonal fluctuations in demand are a problem in most areas. A recommended method of leveling out demand is to:
increase multiple-use possibilities
What is meant by elasticity of demand for travel?
a cut in price means more revenue generated than at the higher price
From the perspective of the hotel operators, the optimum price for a hotel room would be one that
The "multiplier" effect of tourist spending ultimately:
widely distributes the total economic impact of tourist spending
Tourism from Brazil to the U.S
is an export for the U.S
Which of the following is not an economic benefit of tourism?
may cause changes in patterns of family life
Demand for tourism in general is thought to be income
Tourism policy is essentially a
set of guidelines that provide a framework for decisionn making affecting tourism development within a destination
Tourism Policy Fufuls which of the following functions?
provides a common direction and guidance for all tourism stakeholders
provides framework for public/private discussions on the roll and contributions of the tourism sector to the economy and to society in general
facilitates consensus around specific strategies and objectives for a given destination
allows tourism to more effectively interface with other sectors of the economy
E. All of the above
Which of the following factors contribute the most to the competitiveness of a destination
the location of the destination in relation to its major markets
Why must the quality of natural resources for tourism be maintained
it enhances the beauty and appeal of the area
it helps assure the heath and enjoyment of the visitor
it is alsolutley necessary for continued satisfaction of the guest
demand will dimmish along with quality
Probably the biggest single deterrent to tourism development is:
a lack of appreciation and enthusiasm of government and business leaders
Which of the following is an example of tourism infrastructure?
roads, public utilities, park, airfields
all of the above
Infrastructure is best provided by
government and developers cooperating
Ecotour companies should
obtain maximum goods &services from local people
Carrying Capacity of a tourism destination is best defined as
the ability of the destination to support different levels of tourism.
Travel & Tourism Research Association
When should primary sources of data be collected?
after secondary sources have been exhausted
What is the purpose of motivation research?
To find out what triggers a toursit
What are the advantages of using secondary sources of information rather than primary data sources?
It can be gathered faster, at a lesser expense
Market segmentation is a process of what?
process of dividing a large heterogeneous market into 2 or more smaller homogenous markets
What does the marketing concept demonstrate the importance of?
a marketing concept is vital to customer-centric companies because it guides them to prioritize satisfying customer needs and wants. This concept also causes companies to perform proactive research to identify preferences within the consumer market prior to development and promotion
The maturity stage of a product life cycle is characterized by what?
the third stage of the product life cycle when sales growth has peaked
Successful marketing of tourism products should begin with an understanding of what?
What is the difference between a selling and a marketing approach?
marketing emphasizes profits through customer satisfaction.
the particular blend of controllable marketing variables that a firm uses to achieve its objectives in a target market is called the _________________ mix.
According to the text, are travel literature pieces effective or not?
Are some of the most effective forms of printed advertising
The trend toward ______________________ is of concern to all travel suppliers.
becoming an educated traveler
What are important forces impacting the future of tourism?
-a decline in mega-nation and rise of the city-state
-quest for stability and security
-emergence of knowledge based society
Populations of the knowledge-based developed nations will likely be most interested in what kind of travel?
special interest travel
"Virtual reality" in tourism means that _______________________ can simulate an actual visit?
there are technical devices supposedly stimulating an actual visit
What are important implications in the movement from a "service to an experience economy" within tourism?
In such an economy, consumers are seeking a quality experience from an investment of their time and money.
In such an economy, there is a changing relationship between hosts and guests. People are seeking genuine experiences rather than staged ones.
Because of the inevitable aging of the population of tourist generating countries in the future, what changes are likely?
-Leisurely, rather than highly programmed vacations will increase.
-Since nearly half of all travelers are now headed by persons who are not married, greater efforts will be required to ensure that members of these households are given separate rooms at a reasonable rate.
-More grandparents will be traveling with their children.
-Educational hotels will meet the growing desire of tourists both to learn and to acquire new skills.
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