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Media Studies Practice Questions II
Terms in this set (90)
Which of the following is consistent with an ideological analysis of media?
Media representations help define reality.
The following describes a core concept often used in ideological criticism of media contents: The elite's control of consensus and promotion of dominant ideologies in society. Exercise of power through cultural leadership. This concept is called:
Which of the following is considered the major ideology present in the original rap music of the 1980s?
A revolt against an unjust social system
Which of the following explanations about the historical development of advertising in the 20th century is true?
Ads were often a gateway to integrate society and erase differences among people.
Which of the following is not a common portrayal of family life in contemporary television?
"Trashy," lower-middle-class worldview
An example of the incorporation of oppositional cultural forms is:
A Janis Joplin song selling Mercedes-Benz cars
Major advertisements address audiences as:
We identify conventional forms of image construction as "realist" because:
They mask the workings of the camera that creates the images
Which kind of contemporary print ads present "foreigners" and Americans as equal?
International business ads
Consumer ideology suggests that social problems:
Are personal problems that can be solved by buying the right product
Traditionally, the most common type of media analysis has examined media:
Entertainment media products, such as science fiction dramas:
Often include commentary on social conditions in the "real world"
The following are some statements about media and gender. Which of the following is not correct according to readings?
Today, women make up the majority of news executives and directors.
Which of the following is not a regular characteristic of economic news?
It regularly balances corporate and labor union analyses and commentary.
Compared to middle-class fathers on TV sitcoms, working-class fathers are more likely to be portrayed as:
Compared to 25 years ago, media portrayals of women today:
Feature a wider variety of roles and images
According to Cavalcante, which of the following forces is NOT a generative engine of "anxious displacement"?
Cavalcante argues that "anxious displacements" are most often manifest in which genre of TV show?
When the civil rights movement influenced the media to treat African Americans more seriously in film and television, this was an example of:
Human agency affecting social structure
American society as portrayed in the media:
Is wealthier than it is in the real world
In the article by JoEllen Fisherkeller, which of the following statements regarding Christopher's use of Television is NOT correct?
Christopher thinks the TV nowadays is encouraging other youth to be responsible and mature
In Jhally and Lewis's study of The Cosby Show, the authors found that white audiences interpreted the Huxtable family to be:
An indication of the end of racism in the United States
Interviewing her ethnography research participant Christopher about "The Cosby Show," JoEllen Fisherkeller found that Christopher most appreciated this TV show for its:
emphasis on the importance of personal responsibility
The "encoding-decoding" model in media research includes the following except:
Programming and using computer codes
When audience members interpret the meaning of media, they are:
Constrained by their social location in a specific historical circumstance
In his study of television viewing in the home, David Morley finds that:
Women watch television and, at the same time, are involved in other activities
What is meant by "the pleasure of resistance"?
The act of interpretive resistance produces pleasure
The term polysemy is defined as the notion that:
Media texts have multiple meanings
One of the following terms denotes the idea of an active audience that not only consumes media contents but also creates them. Which is it?
If the audience interpreted a media message quite differently from its popular or producers' intended meaning, then such an interpretation can be called a(n) _______ reading.
The "global village" was a term coined by:
Canadian scholar Marshall McLuhan
The world's major media conglomerates are:
All from North America, Europe, and Japan
In order to recoup the cost of expensive "blockbuster" movies, Hollywood studios increasingly depend on:
Major revenues from foreign markets
The key reason that less-developed nations generally cannot compete with industrialized nations in the area of movie production is that:
These nations lack the capital and infrastructure needed to produce high-quality films
Which of the following is evidence that perhaps the cultural imperialism thesis is overstated?
Vibrant local media sometimes succeed by providing alternatives to international media products
In 1980, the UNESCO and developing countries, out of concern that rich countries dominate information flow, proposed what is called the
New World Information and Communication Order
According to Henry Siling Li in "The turn to the self: From ''Big Character Posters'' to YouTube videos," the name "Big Character Posters" is based on
the large lettering used.
According to Henry Siling Li in "The turn to the self: From ''Big Character Posters'' to YouTube videos,"compared with the pre-internet age, Chinese user generated content is now
more concerned with fandom and the self.
The technology and media usage gap between the rich and poor, highly educated and less educated, developed world and developing world, and so forth, is known as the ___________.
Consumption of mass media products is:
Concentrated heavily in wealthier nations
The television "work-family" is made up primarily of images of:
Characters who develop a supportive community in the workplace.
According to Tricia Rose, the "hidden politics" of rap are
The claim by black youth to the right to use public space.
According to the text, why was there such a proliferation of Vietnam movies in the 1970s in the United States?
It was American society's ideological attempt to overcome the Vietnam syndrome..
News of the economy is primarily from which of the following perspectives?
The central concept that much ideological analysis revolves around is
Which of the following is not a dominant ideology of the United States?
Collectivism—dominant social ideology.
Action-adventure films implicitly suggest that cultural difference:
Must be destroyed or incorporated
________ is a system of meaning that helps define and explain the world and that makes value judgments about that world.
Who is the scholar who introduced the idea of hegemony
Which of the following is not a common ideological criticism of contemporary advertising?
Ads promote a worldview that stresses the community and the public life.
Which of the following is not the common ideology implicit in Hollywood action movies?
Ideology of radicalism.
Ideological analysis of media focuses on:
The values and social definitions embedded in media images.
The "covert advertising" in women's magazines refers to:
Editorial advice columns
Which of the following best describes the definition of ideology?
Ideology is the realm of taken-for-granted thoughts and ideas in circulation that reflect the power dynamics at work in a society..
The realm where hegemony operates include the following except:
Family-based situation comedies on television are overwhelmingly based in:
Overall, media portrayals of women, racial minorities, and gays and lesbians:
Are less blatantly stereotypical than in the past
Racist images in popular media have:
Become less blatant over the years
Which of the following is not a common stereotype of blacks in early media (early 20th century)?
Compared to in the United States, underrepresentation of women in media in other countries is generally:
Similar or worse
Which of the following is not true about "alternative media"?
It promotes dominant ideologies
Black characters on TV became commonplace--appearing in half of all dramatic television programs--by the end of the:
In his study of local news coverage, Entman argues that "modern racism" is:
More subtle than "traditional racism"
Which of the following is not a finding in Messner's study of gender in sports coverage?
Overall women are praised by announcers more often than men.
According to Nardi, many of the recent "positive" depictions of gay and lesbian television characters are:
According to Puette, which of the following is not a common "lens" through which the media portrays labor unions?
Unions protect the interests of working people.
"Mammy," "Jezebel," "Sapphire" are common media stereotypes of __________.
Nearly all social scientists recognize that "race" is a:
Socially constructed concept whose meaning has changed over time
Which of the following is not a reason why researchers study media content?
Content may be the most difficult area in media studies.
Gay and lesbian characters begin appearing in more serious and realistic portrayals in the:
1980s and 1990s
Gray argues that portrayals of blacks on television are a bifurcated set of images due to the intervention of:
Up through the 1950s, portrayals of African Americans in films and on TV:
Were either nonexistent or limited to stereotypical roles such as entertainers or servants
Which of the following seems to be the subject of the fewest number of studies?
Class and media
What is the name of the thesis that dominant culture and media interact with local cultures and media producing a unique, mixed culture/media?
With the increasing importance of TV in American political campaigns, what has been lost? And what has been gained?
Image is now most emphasized; substance has been lost
What kind of media content tends not to cross international boundaries so well?
What are the two major components of globalization?
Compression of time and space through digital technologies; media products are distributed across the globe
A(n) ________ suggests both the social structural forces—our membership in communities—and the
forces of human agency—the act of interpretation—are at work in decoding media contents.
The behavior in cyberspace in which advertisers or information collectors copy online conversations and personal information from social networking sites is called ______.
What does not express the idea of interactive new media?
Media globalization generally has been characterized by:
The growth of centralized media conglomerates
With globalization, the flow of media products has been:
Predominantly from more developed nations to less developed ones
_____ is who you call, when you call, how long you talk. Since this does not include the actual content of the communications, the threat to privacy is said to be negligible.
Remaking billboards to create counter-advertisements with messages that parody or criticize the original ad is an example of:
Which of the following choices would best fill in the blanks in this quote: "Producing and consuming ______ allows for a play with reality, which can be felt as liberating because it is fictional, not real. In the play of ______ we can adopt positions and "try out" those positions, without having to worry about their reality value. "
Which of the following is NOT considered a characteristic of an active audience?
Consumes traditional media more than the Internet
Which of the following does NOT fit with David Morley's theory of audience member?
Audiences are passive viewers
Are cultural tools that help us to decode media texts
Within the process of meaning-making, what is meant by the term interpretive community?
Social structures as well as individual interpretation create meaning
Which of the following concepts most closely relates to the idea of an active audience?
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