Upgrade to remove ads
Mass Communication Final Exam (Quiz Questions)
Terms in this set (40)
They ensure that people watch the whole newscast
Why do TV news stories that serve as bait typically appear later in the program?
It's largely a reflection of the state of the overall economy and related budget and staff cutbacks
Why is the employment outlook for journalists in the digital age not good?
Democratization of politics, expansion of the market economy, and the growing impact of an entrepreneurial middle class
What factors contributed to the evolution of news between the rise of minority papers and the founding of the Associated Press?
"Man Bites Dog," a commonly used headline in beginning journalism classes, suggests that news becomes news when it is what?
Surveillance, correlation, and cultural transmission
What are three of the four main functions of mass communication in which journalism plays an important part?
Ida B. Wells
A noted nineteenth-century African American journalist
Competition with electronic entertainment media, the changing ownership structure and economics of newspapers, and the need for reinvention in an online digital age
What are the three reasons newspapers are shifting away from public affairs to popular entertainment?
It means a higher ad rate and more income for the media organization
Why is attracting as large an audience as possible the goal for both print and electronic news distribution?
Which type of journalism developed in the early 1990s in response to dissatisfaction with media treatment of social and political issues?
Writing, editing, and storytelling
Regardless of undergraduate major, what three skills are crucial for a successful journalism career?
Self- made millionaire
Walker was the first female African American ______________
Colonists in the New World were able to obtain information from ads on subjects ranging from where to buy groceries and patent medicines to the departure times of ships sailing from the nearest harbor. These ads were called
The theory of __________ claims that most people act first and then rationalize their behavior second
Strategic communications argue that merely creating awareness of a product is not enough to entice consumers to purchase it. Instead, the media have to play a crucial role of
Unlike advertisements, public relations material is not purchased content but rather
The new digital media of the twenty-first century have changed the advertising business and its working models significantly. Radio and television are not the sole providers of advertising space anymore; instead, they must compete with social media platforms. The fastest-growing segment of modern advertising is what service?
The Old Norse word "brandr" literally meant "to burn." This term was adapted to create the advertising lingo of "branding" and initially signified burning a mark or brand into a product. Branding developed as early as what time period?
Age of Conan
Some companies offer free games with IGA that attempts to lure gamers to purchase the premium version of the product. This strategy has been used with which of the following games?
Public service announcements (PSAs)
What is the term for advertising-like messages that are provided by media organizations for free, are linked to a worthy cause, and provide some benefits to the larger audience?
a basic media-billing model
Advertising agencies in the mid-nineteenth century relied on specific strategies to build revenue. One of the most viable of these strategies was pioneered in the 1840s by Volney B. Palmer. Among other elements, it relied on
Radio, TV, cinema, and the Internet receive much less First Amendment protection than does print media. Cinema enjoyed no protection until the Supreme Court's 1952 _______
Intended to protect journalists from legal challenges to their freedom to report the news
Digital rights management (DRM)
The use of technology to rein in copyright infringement of digital content
A critical watchdog of
In the spirit of Jefferson, it is fair to say that the press is still __________ government and other powerful institutions in society
All large ships maintain radio contact with other ships or shore stations
The Radio Act of 1912 was one of the first regulations of broadcasting in the United States. Radio had emerged as an essential means of communication while ships were at sea. The Commerce Department's Bureau of Navigation made it a legal requirement that
The Hays Code prescribed the proper depiction of film content in ____________ specific areas, including criminal activity, sex, and religion
Which former U.S. president said, "Information is the currency of democracy?"
Stringent actual-malice test
The Supreme Court set a precedent in its 1964 ruling in New York Times v. Sullivan that helped foster a more robust environment for members of the press to publish criticisms of public figures because they can only be found libelous if they meet the
Pornography, or _________, is not protected by the First Amendment and is subject to government censorship
The threat of war with France
The Alien and Sedition Acts were passed by the Federalist-controlled U.S. Congress as a response to what?
Looked unnaturally tan
Mitt Romney drew criticism in late September 2012 when he was interviewed on the Hispanic TV network Univision and _____
William Howard Taft
Obsessive interest in political candidates' image has always existed. The last U.S. president with a beard or mustache was ___
What do you call secret and exclusive information that is deliberately given to journalists by a public figure with the hope that it will be published?
Social media communication strategies
Although websites may have been considered groundbreaking for a political candidate in 1998, by 2012 candidate websites were only a part of much more robust
Attract young voters
Many political observers see the rising use of the Internet in political campaigns as the increased ability of campaigns to ___
Social media has allowed some topics to persist in online conversations long after they would have disappeared from the regular news cycle. One example is Republican representative Todd Akin's controversial comment in 2012 that in cases of _________, women could control whether they got pregnant or not
______________ has further changed the political landscape, especially regarding elections
Kathleen Hall Jamieson
The prominent American communications scholar _____________ has studied negative advertising and pointed out that many ads contain falsehoods and lead the audience to make false inferences
What iconic character sparked many comments on social media when presidential candidate Mitt Romney mentioned his name during the first of three televised debates in 2012?
Campaign coverage in the news has been heavily driven by
THIS SET IS OFTEN IN FOLDERS WITH...
Chapter 6 gov.
Federal Government Chapter 1-6
YOU MIGHT ALSO LIKE...
journalism 1010 final
J1010 Final Exam
Chapter 9: The Media
OTHER SETS BY THIS CREATOR
Philosophy Final Exam
Interviewing Exam 2
Interviewing Exam 2 Worksheets