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Module 12: Part 2- Motion
Terms in this set (4)
What do you ask yourself when trying to decide rather to use a video in a post?
Will the post lose something if it is just text and image?
Don't use video unless your post is impossible with just text and image!
"Our consumer has a problem. Is there a way that video can solve this problem that text and image cannot?"
Foo Fighters Video
- took place in Cesana, Italy
- raised money through crowd funding to make a video asking foo fighters to come play in their town
- 1,000 Italian musicians performing the groups "Learn to Fly" in unison
- 350 guitarists, 250 singers, 150 bassists
- 15 million views on Youtube in just 3 days
- Foo Fighters member, David Grohl, promised they would come
- Example of a good video marketing campaign
- Elements of the story make it great: Persuasion, narrative, video production, shareability, emotion, etc.
- 70% marketing professionals report that video converts better than any other medium
- Only 24% of brands are using online videos to market to consumers
- 74% of all internet traffic in 2017 is expecte to be video
- B2B and B2C marketers both say video is the top 3 most effective social media marketing tactics
- 78% of people watch videos online every week, 55% watch everyday
- Using the word "video" in an email subject line increases open rates by 19%, click through rates by 65% and reduces unsubscribes by 26%
Video Marketing Strategy
Organize Content into 3 categories:
1. Hygeine (Inform):
- videos created based on high volume searches in your category
- answer to those needs simply and clearly
- brief tutorial video
-Ex. Home Depot: Tutorial on how to install a tile backspash
2. Hub (Educate)
- regular, scheduled programming that gives a reason for viewers to subscribe to your channel and keep coming back
- Ex. Playstation: The back stage view of the music of bloodborne
3. Hero (Entertain)
- big, one-off tent- pole events that are designed to increase your audiences growth
- Ex. Red Bull: Kiteboarders getting huge air in South Africa
THIS SET IS OFTEN IN FOLDERS WITH...
Module 10: LinkedIn
Module 11: Content Marketing
Module 12: Part 1- Static
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