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persuasion and propaganda terms
Terms in this set (39)
This tool involves portraying the enemy as purely evil, menacing, murderous, and aggressive. The propaganda attempts to remove all confusion and ambiguity about whom the public should hate.
Refers too any attempt to appeal to the audience's intellect through the use of reasoning and logical arguments.
Refers to arguments that try to appeal to the emotions of an audience. You can use an emotional appeal to try to bring about sadness, fear, joy, or anger in an audience. Legitimately persuasive emotional appeals do not overly exaggerate or distort a situation and should not be overused.
Quoting or referring to experts on a particular topic adds weight to your claims, and makes you argument more trustworthy.
Data and Statistics
Can be used as facts that support the logic of your argument.
Discuss what might happen as a result of an event, a policy, or an idea.
Suggest what the immediate and direct impact will be on the audience.
Suggests what the impact could be on the audience in the distant future.
Suggests the larger ramifications of what is being discussed in the quote. What might the impact be on the nation or in the whole world?
Compare and Contrast
Persuasive speakers and writers often point to similarities or differences between things in order to make a point.
The use of examples to make ideas more understandable or familiar for an audience. Use a simile/metaphor or and analogy. Make an allusion to a historical event, a scene from literature, a current event, etc.
Brief story, told to illustrate a point or serve as an example of something.
Persuasive speakers and writers often create imaginary scenarios to make their point more powerful and vivid. Hypothetical situations are often used to make an emotional appeal.
An attempt to convince someone to adopt a new belief to take new action. Legitimate ______ attempts to remain truthful and reasonable, and acknowledge the strongest possible opposing views.
An extreme form of written, spoken, or visual persuasion intended to influence the reader or listener strongly, usually by one sided rather than fair and balanced argument, and sometimes through manipulation, distortion, or outright falsehood. More often than not, these techniques appeal to an audience's emotions.
Propagandists use this technique to create fear and arouse prejudice by using negative words (bad names) to create an unfavorable opinion or hatred against a group, beliefs, ideas or institutions they would have us denounce.
This technique is used to get the audience to disapprove of an action or idea by associating the target with something that is usually disliked, or by suggesting the idea is popular with groups hated, feared, or held in contempt by the target audience. Thus, if a group which supports a policy is led to believe that undesirable, subversive, or contemptible people also support it, the members of the group might decide to change their position.
Propagandists employ vague, sweeping statements using language associated with values and beliefs deeply held by the audience without providing supporting information or reason. They appeal to such notions as honor, glory, love of country, desire for peace, freedom, and family values. The words and phrases and vague and suggest different things to different people but the implication is always favorable.
Propagandists use this technique to persuade the audience to follow the crowd. This device creates the impression of widespread support. Mass movement. Propagandists use this device to try to convince the audience that if they don't join in they will be left out.
Propagandists use this approach to convince the audience that the spokesperson is from humble origins, someone they can trust and who has their interests at heart.
Propagandists use this technique to associate a respected or famous person (who may not have any relevant expertise) to endorse a product or cause by giving it their stamp of approval hoping that the intended audience will follow their example.
A technique used to carry over the authority and approval of something we respect and revere to something the propagandist would have us accept.
This tool involves exaggeratedly playing on people's emotions to get them to unthinkingly promote the war effort. Fear is the most common emotion played upon in propaganda, but anger, love, and other emotions are also regularly targeted.
This tool involves using ideas about masculinity or femininity to manipulate people.
Propaganda often plays on the emotional desire to please authority figures and to be considered worthy by them.
This tool involves using memorable phrases to foster support for a cause.
The propagandist includes an element of the truth, but deliberately ignores other elements of it.
Propagandists use this technique to make the best case possible for his side and the worst for the opposing viewpoint by carefully using only those facts that support his or her side of the arguments while attempting to lead the audience into accepting the facts as a conclusion. In other words, the propagandist stacks the cards against the truth.
Generalizations are used to provide simple answers to complex social, political, economic, or military problems.
When propagandists use glittering generalities and name-calling symbols, they are attempting to arouse their audience with vivid, emotionally suggestive words. In certain situations, however, the propagandist attempts to pacify the audience to make an unpleasant reality more palatable. This is accomplished by using words that are bland and euphemistic.
A ________ is the part of a persuasive speech or essay that brings up an opposing view then argues against it.
Acknowledges that the opposing side is right about something which makes the speaker seem fair and trustworthy.
Vivid descriptions that evoke the five senses can be particularly useful in persuasion, particularly when creating emotional appeals and hypothetical situations.
An exaggerated statement used to heighten effect. It should not be used to mislead, but to emphasize a point.
The repetition of words, phrases, or sentences that have the same grammatical structure or that state a similar idea.
A sentence consisting of two or more clauses that are parallel in structure.
The opposition or contrast of ideas or words in a balanced or parallel construction.
A question asked merely for the effect with no answer expected.
Refers to the trustworthiness and credibility of the speaker/writer.
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