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digital native
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A person who was born during or after the general introduction of digital technologies and by interacting with digital technology from an early age, has a greater understanding of its concepts.
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Terms in this set (20)
digital native
A person who was born during or after the general introduction of digital technologies and by interacting with digital technology from an early age, has a greater understanding of its concepts.
media
The means used to communicate information, entertainment, and other messages to a wide audience through audio, visual, print, or any combination of publication type.
media channel
A media type used to convey a message.
Examples include television, magazines, radio, billboards, social media, film, etc.
target audience
A specific group of people that advertisers aim to persuade to buy their products or services.
commercial mass media
Media in which there is a presence of some form of advertising or sponsorship for commercial purposes.
