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Mass Media

Terms in this set (23)

Media
The means of communication - such as radio, television, and news outlets - that reach people widely
Social Media
Web sites and other online places where people can interact, form social contacts, and share personal or business information
Managed News
Information generated and distributed by the government in such a way as to give government interests priority over candor
Yellow Journalism
A term for sensationalistic, irresponsible journalism
Electronic Media
Communication channels that involve electronic transmissions, such as radio, television, and the Internet
Selective Information Processing
For an individual, only thinking about the information that is really needed and disregarding the rest of the information presented
Narrowcasting
Broadcasting that is targeted to one small sector of the population
Blog
A web site or personal online space where an individual makes public his or her opinions, comments, or suggestions
Blogosphere Politics
The online arena of politics where the comments of bloggers become news
Podcasting
A method of distributing multimedia files, such as audio or video files, for downloading onto mobile devices or personal computers
Public Agenda
Issues that are perceived by the political community as meriting public attention and governmental action
Spin
An interpretation of campaign events or election results that is favorable to the candidate's campaign strategy.
Spin Doctor
A political campaign advisor who tries to convince journalists of the truth of a particular interpretation of events
Microtarget
To use demographic and consumer data to identify individuals or small groups of people who will receive specific advertising messages
Selective Attention
The tendency for individuals to only pay attention to information that reinforces their held beliefs
White House Press Corps
The reporters assigned full-time to cover the presidency
Press Secretary
The presidential staff member responsible for handling White House media relations and communications
Agenda Setting
The process by which the media identifies the issues the public should be concerned about
Priming
The process by which the media suggest the importance of an issue
Framing
The presentation of an issue by the media which influences how audiences understand it
Media Access
The public's right of access to the media
Bias
An inclination or a preference that interferes with impartial judgment
Racial Profiling
Making negative assumptions about a person or class of persons based on racial characteristics
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