Typography

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Pica
Unit of type size and line length equal to 12 points (about 1/6 inch)
Point
In typography, the point is the smallest unit of measure. It is used for measuring font size, leading, and other items on a printed page
Pixel
picture element; a single point in an image
Kerning
Horizontal spacing between pairs of letters
Leading
the vertical distance between lines of type measured in points from the baseline of one line of type to the baseline of the next line
Tracking
Adjusting the spacing between words, phrases, and extended blocks of text
Serif
a slight projection finishing off a stroke of a letter in certain typefaces
Sans Serif
In typography, a letter designed without serifs — "without stroke". Also called blockletter. The oldest lettering in recorded history was sans serif.
Web Safe Font
A font that is displayed in mostly the same way in all browsers and on all devices.
Style Guide
A document that includes all of the colors, fonts, and branding guidelines for a website, brochure, book or complete brand.
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