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for journalism test 1 TCU


transmission of a message from a source to a receiver

interpersonal communication

communication between two or few people-no definable source or receiver


assembling a message with a meaning to send to a receiver


interpreting the message sent by the sender


means of sending information ex: sound waves

mass medium

ex: radio, tv, books, newspaper

mass communication

the process of creating shared meaning between the mass media and their audiences

inferential feedback

indirect feedback, used to be delayed but now it is instantaneous and is feedback through the same mediums as the initial messages

cultural definition of communication

communication and reality are linked. Communication is the foundation of our culture


a learned behavior of members of a given social group

dominant culture

aka mainstream culture: the one that seems to hold sway with the majority of people

bounded cultures

aka co-culture: smaller cultures within a larger society (ie: italians, the south, etc)

technological determinism

idea that machines and their development drive economic and cultural change

media literacy

the ability to effectively and efficiently comprehend and use ay form or mediated communication

literate culture

encouraged technological innovation. includes development of writing and the formation of it.

oral or preliterate culture

without written languages


"talking chiefs" provide oral history for their people

ideogrammatic alphabets

picture based alphabets appeared in ancient cultures

syllable alphabet

an alphabet employing sequences of vowels and consonants or words


rolls of sliced strips of reed pressed together (first paper)


romans first started using animal hides to write on


ability to effectively and efficiently comprehend and use written

third person effect

the common attitude that others are influenced by the media messages but that we are not


categories of expression within the different media and are characterized by conventions


standardized style elements

productions values

the choice of lighting, editing, special effects, camera, angles, location of pages, sizes

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