One meaning of the word "figure" is "image" or "picture." Figurative language creates pictures in the mind of the reader. These figures help convey meaning and understanding faster and more vividly than words alone. We use "figures of speech" in figurative language to color and interest, and to awaken the imagination. Figurative language is everywhere, from classical works by Shakespeare and the Bible to everyday speech. It is even in tons of pop music, television shows, and commercials.
an overstatement or exaggeration
A reference to a well-known person, place, thing, or idea.
Repetition of an initial consonant sound
A word that imitates the sound it represents
Repeated use of sounds, words, or ideas for effect and emphasis
Repetition of sounds at the end of words
Rhyme that occurs within a line, rather than at the end