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Marketing Ess Ch 13
Marketing Essentials 2009 edition
the retail sales approach that offers assistance
the retail sales approach that welcomes the customer
the retail sales approach that focuses on the product
expressing oneself through body language
require more than a yes or no answer
to set up or begin
A single thing in a set, group, or list
a choice from among two or more things
observe, listen, question
ways to determine customer needs
to improve or purify
7 steps: Approach, determine, present, overcome objections, close the sale, suggestion selling, relationship building