68 terms

Electronic Markets ch. 1

Review of chapter 1 of Electronic Commerce: A Managerial and Social Networks Perspective 2012.
STUDY
PLAY
Definition: The process of buying, selling, or exchanging products, services, or information via computer.
electronic commerce
Because some believe the term "commerce" only refers to buying and selling transactions conducted between business partners, many use the term _____ instead of electronic commerce.
e-business
Definition: A broder definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization.
e-business
Electronic commerce can take several forms depending on the degree of digitization of (1) the ____ ____, (2) the ____, and (3) the ____ ____.
ordering system, processing, shipment method
Based on the three dimensions of electronic commerce, how many alternatives of electronic commerce are there? (Just type the number, e.g., 3.)
8
Organizations that conduct their business activities solely online are called ____ or ____-____ organizations.
virtual, pure-play
Organizations that perform their primary business offline, selling physical products by means of physical agents, are called ____-____-____ or _____ _____ organizations.
brick-and-mortar, old economy
Organizations that conduct some e-commerce activities, usually as an additional marketing channel, are called ____-____-____ or ____-____-____ organizations.
click-and-mortar, click-and-brick
Definition: An online marketplace where buyers and sellers meet to exchange goods, services, money, or information.
electronic market
Definition: An internal corporate or government network that uses Internet tools, such as Web browsers, and Internet protocols.
intranet
Definition: A network that uses the Internet to link multiple intranets.
extranet
What are the five support areas EC applications are supported by?
people, public policy, marketing and advertising, support services, business partnerships
Definition: The hardware, software, and networks used in EC.
infrastructure
Definition: EC model in which all of the participants are businesses or other organizations.
business-to-business
Definition: EC model in which business sell to individual shoppers.
business-to-consumer
Godiva sells chocolates to business that give the candy as gifts to employees. What kind of e-commerce model does Godiva use in this example?
business-to-business-to-consumer
Definition: Online retailing, usually business-to-consumer.
e-tailing
Priceline.com allows consumers to bid against each other for hotel rooms, flight boarding passes, and rental cars. What kind of e-commerce model does Priceline.com use?
consumer-to-business
Definition: EC category that includes all internal organizational activities that involve the exchange of goods, services, or information among various units and individuals in an organization.
intrabusiness EC
Definition: EC model in which an organization delivers services, information, or products to its individual employees.
business-to-employees
Definition: EC model in which consumers sell directly to other consumers.
consumer-to-consumer
Definition: EC model in which individuals or groups communicate or collaborate online.
collaborative commerce
Definition: EC model in which a government entity buys or provides goods, service, or information from or to businesses or individual citizens.
e-government
EC applications were first developed int eh early _______s.
1970
The Internet began as an experiment by the US government in _____.
1969
In the early _____s, the term "electronic commerce" was coined, and Internet start-ups began to appear.
1990
In 2005, _____ _____, m-commerce, and wireless applications began to gain attention.
social networks
Definition: E-commerce activities conducted on Facebook or influenced by the site.
f-commerce
EC will continue to be successful because (a) the dot-com _____ rate is declining sharply, (b) the EC field is experiencing _____, (c) some pure EC companies are ______ operations, and (d) the click-and-mortar model works very well in _____.
failure, consolidation, expanding, e-tailing
Definition: An approach aimed at making the human-computer interface more natural.
social computing
The premise of _____ _____ is to make socially produced information available to all.
social computing
Definition: The second generation of Internet-based services that lets people collaborate and share information online in new ways, such as social networking sites, wikis, communication tools, and folksonomies.
Web 2.0
Level ___ Web 2.0 applications, like eBay, exist only on the Internet, deriving their effectiveness from interhuman connections.
3
Level ___ Web 2.0 applications, like Flickr, can operate offline but gain advantages from going online.
2
Level ___ Web 2.0 applications, like iTunes, operate offline, but gain features online.
1
Level ___ Web 2.0 applications, like Google Maps, work as well offline as online.
0
What are the five C's that describe Web 2.0?
creativity, connectivity, collaboration, convergence, community
Definition: A category of Internet applications that help connect friends, business partners, or individuals with specific interests by providing free services such as photo presentation, email, blogging, and so on using a variety of tools.
social network
Definition: A service that builds online communities by providing an online space for people to build free homepages and that provides basic communication and support tools for conducting different activities in the social network.
social networking service
Definition: The creation or sponsoring of a social network service and any activity, such as blogging, done in a social network.
social networking
Private business-oriented social networks, known as ____ social networks, are owned by corporations and operated inside them.
enterprise
Definition: The e-commerce activities conducted in social networks and/or by using social software.
social commerce
Using _____ _____, Dell was able to sell $6.5 million worth of computer through Twitter in just two years.
social commerce
Definition: A user-defined world in which people can interact, play, and do business.
virtual world
Definition: An economy that is based on digital technologies, including digital communication networks, computers, software, and other related information technologies.
digital economy
Definition: A new business model that uses IT in a fundamental way to accomplish one or more of three basic objectives: reach and engage customers more effectively, boost employee productivity, and improve operating efficiency.
digital enterprise
A ____ ____ uses converged communication and computing technology to improve business processes.
digital enterprise
The basic objectives of a digital enterprise are: (1) _____ and _____ customers more effectively, (2) Boost employee ______, and (3) Improve ______ efficiency.
reach, engage, productivity, operating
A digital enterprise uses networks of computers to allow all _____ _____ to be done via the intranet.
internal communication
A digital enterprise uses networks of computers to allow all _____ _____ to be reached via the Internet.
business partners
Definition: A major gateway through which employees, business partners, and the public can enter a corporate website.
corporate portal
What are the main categories of business pressures?
market, societal, technological
Ten capabilities that contribute to the growth of EC include (1) efficient _____, (2) _____ reach, (3) anytime, anywhere _____, (4) easy-to-find ______/______ information, (5) _____ booster, (6) knowledge, advice, and _____, (7) rich media, entertainment, and _____ _____, (8) personalization and ______, (9) ______ comparison, and (10) fast dissemination of ______.
transactions, global, convenience, product/vendor, productivity, collaboration, social networking, customization, price, information
Definition: A method of doing business by which a company can generate revenue to sustain itself.
business model
Definition: The series of value-adding activities that an organization performs to achieve its goals, such as making profit, at various stages of the production process.
value chain
A ____ _____ spells out where the company is positioned in the value chain.
business model
A comprehensive business model is composed of: (a) a description of the _____ that have relationships with the company, (b) a description of the _____ the business will offer, (c) a description of the _____ _____ required to make and deliver the products, (d) a list of the ______ required, (e) a description of the _____ chain, (f) a list of the major _____, (g) the competitive ______ of the model, (h) the anticipated organizational _____, and (i) an expected _____ _____, costs, financing, and financial ______.
customers, products, business process, resources, supply, competitors, advantage, changes, revenue model, viability
Definition: An analysis of the benefits of using the specific model, both the customers and the organization.
value proposition
A _____ _____ outlines how the organization or the EC project, will generate revenue.
revenue model
What are the major revenue models?
sales, transaction fees, subscription fees, advertising fees, affiliate fees, licensing fees, other revenue sources
Definition: The benefits a company can derive from using EC.
value proposition
What are the four sets of values that are created by e-business?
search and transaction cost efficiency, complementarities, lock-in, novelty
The _____ _____ ______ EC business model focuses on selling products and services online and is especially efficient for digitizable products.
online direct marketing
The _____ _____ ______ EC business model is used by large organizational buyers who make large-volume or large-value purchases through reverse auction.
electronic tendering systems
Definition: Model in which a buyer requests would-be sellers to submit bids; the lowest bid wins.
tendering system
The _____ _____ EC business model depends on people using email and social networks for spreading word-of-mouth advertising.
viral marketing
The ____ _____ EC business model is based on the concept of quantity discounts.
group purchasing
The main barriers to EC are (1) _____ to new technology, (2) _____ difficulties, (3) _____ concerns, (4) lack of _____ skills, (5) lack of potential _____, and (6) ______.
resistance, implementation, security, technology, customers, cost
YOU MIGHT ALSO LIKE...