Radio Broadcasting Terms
Commonly used terms and definitions
Terms in this set (39)
Short for Advertisement also see spot.
A test to be sure your signal or sound is working.
The technique where the DJ announces the song title and/or artist of the song that has just played. Also known as back announcing.
Where the DJ calculates the intro time on the song in an attempt to talk over the intro of the song and finish just prior to the vocals. Also called Hitting the Post or Talking Up the Song..
A producton element usually instrumental music or sound effect played in the background of a spoken commercial, promo or other announcement.
A short announcement to identify a sponsor at the beginning or end of a production element such as the news or traffic/weather reports.
Used as a form of self editing to ensure that the work is of high standards
An element that acts as a transition to or from commercial breaks.
The official name of the radio station in the US, also known as station's call sign.
An excessive number of non-program elements (such as commercials) appearing one after another.
An announcement by an announcer that adds additional information about a player, the venue, etc., along with the play-by-play announcer.
Written material to be read by a DJ or presenter.
The technique where a DJ, producer or engineer fades out the outgoing track at the same time as fading inthe new track.
While the previous song is playing, the DJ will ready the next song to be played so that the next song will begin to play and the time planned.
The time on-air where there is no audible transmission. This silence can be down because of: DJ, engineer or producer error, equipment failure, Act of God, or due to deliberate silence for remembrance.
A diagram produced by a program director or a producer to illustrate where each programming element appears in a typical hour.
Introducing a song about to be played.
A produced programming element usually in the form of vocals to accompanying music often produced in-house to identify the show, DJ or the station.
In the US, the station identification consisting of the station call letters followed by the community of license. Given as close as practical to the top of the hour at natural break in program.
A written record of broadcasting. There are typically three logs: - A Music Log recording what songs were played. - An Engineer's log detailing technical production settings. - A Commercial Log recording which commercials were played during the day.
A mistake by the DJ or production engineer resulting in two audio elements being played at the same time.
Given by the announcer who gives the details of what is happening in the game or event as it is happening.
The official songs that a radio station will play during a given week. The playlist is not usually chosen by the DJ.
"pot" or potentiometer
A control for attenuating the level of a signal. Also used as a verb, as in "pot up" (increase volume) and "pot down" (decrease volume).
A piece of audio that is used in the final audio mix. This may include commercials, music, sound effects, audio effects, station ID and more.
The person who performs or manages the day to day business operations of a station. Also the person responsible for an individual program.
promotional advertisement or promo
An announcement (either live or recorded) used to promote the station's image or other event like a remote broadcast.
public service announcement or PSA
A message intended to change the public interest, by raising awareness of an issue, affecting public attitudes, and potentially stimulating action.
An intro into a piece of music
Sometimes live remote broadcast where an on-air personality is on location, like a courthouse, concert or car dealership, to give more impact to the news or to draw more attention to the event.
When a broadcaster joins another feed typically produced by a third-party supplier, for example when a radio station plays the audio of a televised Presidential new conference.
Sirius Satellite Radio
American satellite radio platform.
Part of a news release also called an "actuality." It is a 15 to 20 second recording of a spokesperson's actual voice. Most commonly used in the news.
The practice of a company funding the making of a program in order to entertain an audience and sell a produce.
A radio, television commercial or underwriting spot.
A commercial or commercials run in the middle of or between programs, sold separately from the program (as opposed to sponsors' messages)
targeting or target audience
The process of gathering information from the radio data base to compile a list of radio stations that match demographic and geographic criteria. Tool used in broadcast sales.
Recorded voice announcer played as off-screen narration in drama or advertising.
A demonstration recording, often intended to show off the talent of an announcer or programmer to a prospective employer
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