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Diction/Appeals in Advertising
Terms in this set (10)
different meanings - affected by sound, appearance, & common usage
how do you determine if a word is connotative vs. denotative?
-consider the connotations
-consider the different uses
-look at word choice/how it connects to the appeals
words become more powerful/influential than reality (related to a reality assumption)
what is the main thing to remember about words?
the word is NOT the thing
we put meanings on the words of others
unclear meaning to deceive - abstract terms w/ positive connotations
special euphemism - language used to lie/mislead, while pretending to tell the truth
romancing the product - "faster" or "better" (no comparison), "as low as", "helps", or "acts as"
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AP Language Analysis Terms
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PSYCH 356 - Final Exam
PSYCH 356 - Exam 2
HIST 310 - Quiz 4 Study Guide
A mining company is deciding whether to open a strip mine, which costs $2 million. Cash inflows of$13 million would occur at the end of Year 1. The land must be returned to its natural state at a cost of $12 million, payable at the end of Year 2. a. Plot the project’s NPV profile. b. Should the project be accepted if WACC=10%? if WACC=20%? Explain your reasoning. c. Think of some other capital budgeting situations in which negative cash flows during or at the end of the project’s life might lead to multiple IRRs. d. What is the project’s MIRR at WACC=10%? At WACC=20%? Does MIRR lead to the same accept/reject decision for this project as the NPV method? Does the MIRR method always lead to the same accept/reject decision as NPV?
Is an initial public offering an example of a primary or a secondary market transaction? Explain.
If interest rates rise after a bond issue, what will happen to the bond’s price and YTM? Does the time to maturity affect the extent to which interest rate changes affect the bond’s price?
The cost of retained earnings is less than the cost of new outside equity capital. Consequently, it is totally irrational for a firm to sell a new issue of stock and to pay cash dividends during the same year. Discuss the meaning of those statements.
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Fundamentals of Financial Management, Concise Edition
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