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Baran/Davis Ch.1

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grand theory

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Terms in this set (41)

theory designed to describe and explain all aspects of a given phenomenon

mass communication

when a source, typically an organization, employs a technology as a medium to communicate with a large audience

mediated communication

communication between a few or many people that employ a technology as a medium

interpersonal communication

communication between two or a few people, typically face to face

social scientists

scientists who examine relationships among phenomena in the human or social world