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Types of Propaganda
Terms in this set (15)
"Get on the bandwagon." Or in other words, since everyone else is supporting this cause, you should too, if you want to be cool. "Everybody does it."
A celebrity endorsement of a product or a cause that may make ou want to be on the team and therefore subscribe to a product.
Cult of Personality
Cult of personality often takes hold in totalitarian or even authoritarian states where the state extols the benevolence and infallibility of the Supreme Leader, adorning public spaces or even private homes with his or her portraits and maxims. Failure to praise the Supreme Leader may result in detention or death.
Instead of taking responsibility for their own mistakes, government and inidividuals often find an innocent person to blame. The accuser rarely gives the scapegoat a change to present a defense or tell his or her side of the story.
Use of Art, Music, Film, Dance
Commercials or campaign ads often feature attractive music, settings, or beautiful people. The attractive aesthetics become associated with the message.
Euphemisms/Manipulation of Language
Companies and governments manipulate language in order to persuade people. Euphemisms seek to sugar coat unpleasant realities.
Calling a person or idea a nasty name and linking them to a negative symbol so that other will reject them without examining the evidence.
Uses a vague term with varying degrees of meaning in order to persuade. Examples might includethe words: "God," "American," "rights," "morals," "civilization," good," "proper," "patriotism," etc. Basically is name-calling in reverse. Here you are encouraged to approve of something without examining the evidence.
The Bogeyman/Scare Tactics
When governments or states seek to distract the populace from problems at home, they will often find an external "bogeyman" to blame for everything. This bogeyman becomes the source of evil and is used to create fear.
Logical Fallacies/Circular Reasoning.
Connecting a number of beliefs or facts about something in order to arrive at a false assumption.
Using oversimplified statements designed to appeal to the emotions, not the intellect.
Misleading Statistics/Facts Taken Out Of Context
Statistics can be manipulated in many ways to emphasize or hide certain points.
Change facts, forge documents, or tell untrue stories about the past.
Politician or companies often try to identify with the common people and appear less elite b speaking in slang, adopting a particular accent, wearing ordinary clothes, or eating ordinary food like pork rinds or Big Macs.
This term comes from stacking a deck of cards in your favor. Card stacking is used to slant a message. Key words or unfavorable statistics may be omitted in an ad or commercial, leading to a series of half-truths. Keep in mind that an advertiser is under no obligation to "give the truth, the whole truth, and nothing but the truth."
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